Fospha vs INCRMNTAL:Which is more popular by branded search?
In August 2026, Fospha had more branded searches than INCRMNTAL among incrementality measurement platforms worldwide. Fospha was estimated to have 3K branded searches compared to INCRMNTAL’s 490, and held a 71.7% Share of Search versus INCRMNTAL’s 11.8%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Fospha or INCRMNTAL?
Compare tools that test whether marketing activity caused outcomes beyond what would have happened anyway. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fospha, INCRMNTAL. The figures are in the table below the chart.
View monthly share of search table
| Month | Fospha | INCRMNTAL | Measured | Haus |
|---|---|---|---|---|
| Oct 2025 | 72.1% | 9.6% | 9.2% | 9% |
| Nov 2025 | 71.9% | 9.7% | 9.7% | 8.7% |
| Dec 2025 | 69.6% | 9.1% | 9.9% | 11.4% |
| Jan 2026 | 74.9% | 7.9% | 8.6% | 8.6% |
| Feb 2026 | 73.8% | 8% | 9.3% | 8.9% |
| Mar 2026 | 66.2% | 16% | 9.7% | 8.1% |
| Apr 2026 | 68.6% | 11.1% | 10.6% | 9.7% |
| May 2026 | 67.3% | 16.5% | 7.9% | 8.4% |
| Jun 2026 | 66% | 13% | 11.7% | 9.3% |
| Jul 2026 | 71.2% | 11.8% | 9.4% | 7.7% |
| Aug 2026 | 71.7% | 11.8% | 9.4% | 7% |
| Sep 2026 | — | — | — | — |
How has the Fospha and INCRMNTAL comparison changed over the last 12 months?
3 findings
- Fospha was ahead of INCRMNTAL in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fospha’s estimated Share of Search among incrementality measurement platforms worldwide moved from 72.1% to 71.7%, and its estimated monthly branded searches moved from 3.7K to 3K.
- Across the 11 months ending August 2026, INCRMNTAL’s estimated Share of Search among incrementality measurement platforms worldwide moved from 9.6% to 11.8%, and its estimated monthly branded searches held steady at 490.
How did search popularity change for incrementality measurement platforms worldwide in August 2026?
1 change
In August 2026, Fospha gained estimated Share of Search among incrementality measurement platforms worldwide, from 71.2% to 71.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Fospha’s and INCRMNTAL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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