Innovid vs Measured:Which is more popular?
In September 2026, Innovid had more branded searches than Measured among connected TV measurement platforms worldwide. Innovid had about 4,400 branded searches, while Measured had 200. Innovid made up 6.6% of all connected TV measurement platform searches we track, and Measured accounted for 0.3%. When we asked ChatGPT and Google AI Overviews about connected TV measurement platforms, Measured appeared in two of the five answers and Innovid in one. Innovid and Measured were each mentioned first in one of the two answers that named either.
Who do people search for more?
Innovid, about 22 searches for every 1 for Measured
Who does AI mention more?
Measured, mentioned in 2 of 5 answers, Innovid in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top connected TV measurement platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Measured was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Innovid was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Innovid and Measured were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Tatari3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Comscore3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
iSpot3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nielsen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
VideoAmp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Measured2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Innovid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about connected TV measurement platforms
5 answers
Asked ChatGPT
“Which connected TV measurement platform should I use?”
Asked ChatGPT
“What are the best connected TV measurement platforms?”
Asked ChatGPT
“What's the best connected TV measurement platform for TV audience measurement?”
Searched Google, AI Overview
“connected tv measurement platforms”
Searched Google, AI Overview
“best connected tv measurement”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Innovid or Measured more popular in search?
This chart shows how often people search Google for Innovid and Measured by name. Each line represents a brand's share of searches for all seven connected TV measurement platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Innovid, Measured. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tatari | Comscore | iSpot | Nielsen | Innovid | VideoAmp | Measured |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.9% | 25.2% | 25.2% | 16.8% | 7.5% | 4.1% | 0.29% |
| Nov 2025 | 21.2% | 20.9% | 25.6% | 20.9% | 7.6% | 3.4% | 0.2% |
| Dec 2025 | 25.5% | 20.6% | 25.2% | 16.9% | 7.5% | 4.1% | 0.24% |
| Jan 2026 | 24.6% | 24.3% | 19.9% | 19.9% | 7.3% | 3.9% | 0.21% |
| Feb 2026 | 30.9% | 20.4% | 20.4% | 16.7% | 7.4% | 4% | 0.28% |
| Mar 2026 | 26.3% | 26% | 21.2% | 14.2% | 7.7% | 4.2% | 0.4% |
| Apr 2026 | 36.2% | 19.7% | 19.7% | 13.2% | 7.2% | 3.9% | 0.27% |
| May 2026 | 27.3% | 22.1% | 22.1% | 18.1% | 6.6% | 3.6% | 0.21% |
| Jun 2026 | 25% | 20.3% | 24.8% | 20.3% | 6% | 3.3% | 0.25% |
| Jul 2026 | 27.5% | 18.2% | 22.3% | 22.3% | 6.6% | 2.9% | 0.27% |
| Aug 2026 | 24.8% | 20.2% | 20.2% | 24.6% | 6% | 4% | 0.25% |
| Sep 2026 | 27.5% | 22.3% | 22.3% | 18.2% | 6.6% | 2.9% | 0.3% |
How has the Innovid and Measured comparison changed over the last 12 months?
3 findings
- Innovid was ahead of Measured in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Innovid’s share of searches among connected TV measurement platforms worldwide moved from 7.5% to 6.6%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
- Across the 12 months ending September 2026, Measured’s share of searches among connected TV measurement platforms worldwide moved from 0.29% to 0.3%, and its estimated monthly branded searches moved from 210 to 200.
How did search popularity change for connected TV measurement platforms worldwide in September 2026?
1 change
In September 2026, Innovid gained share of searches among connected TV measurement platforms worldwide, from 6% to 6.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Innovid’s and Measured’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among connected TV measurement platforms
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