Brandwave

Akkio vs Microsoft Power BI:Which is more popular?

In September 2026, Microsoft Power BI had more branded searches than Akkio among AI data analysis tools worldwide. Microsoft Power BI had about 2.3 million branded searches, while Akkio had 2,400. Microsoft Power BI made up 79.5% of all AI data analysis tool searches we track, and Akkio accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about AI data analysis tools, Microsoft Power BI appeared in four of the five answers and Akkio in none.

Among AI data analysis tools worldwide in September 2026

Who do people search for more?

Microsoft Power BI, about 964 searches for every 1 for Akkio

Microsoft Power BI 2.3M searchesAkkio 2.4K searches

Who does AI mention more?

Microsoft Power BI, mentioned in 4 of 5 answers, Akkio in 0

Microsoft Power BI in 4 of 5Akkio in 0 of 5

Who does AI recommend more?

Microsoft Power BI, the only one of the two named

Microsoft Power BI first in 4Akkio never named

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Top AI data analysis tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Power BI was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Akkio did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Power BI1st
  2. Julius2nd
  3. Hex3rd
  4. Looker Studio4th
  5. Mode Analytics–
  6. Akkio–
  7. Obviously AI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Julius5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Power BI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Looker Studio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mode Analytics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Akkio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Obviously AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI data analysis tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Akkio or Microsoft Power BI more popular in search?

This chart shows how often people search Google for Akkio and Microsoft Power BI by name. Each line represents a brand's share of searches for all seven AI data analysis tools we track, month by month, from English-language searches worldwide.

Akkio and Microsoft Power BI among AI data analysis tools worldwide, by month

Share of searches by month for Microsoft Power BI, Akkio. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft Power BILooker StudioJuliusMode AnalyticsAkkioHexObviously AI
Oct 202576.6%19.3%3.7%0.16%0.15%0.04%0.04%
Nov 202579.2%16.6%3.8%0.16%0.12%0.04%0.05%
Dec 202577.2%19.4%3%0.16%0.12%0.03%0.05%
Jan 202679.8%16.8%3.1%0.16%0.12%0.04%0.04%
Feb 202679.1%16.8%3.8%0.2%0.1%0.04%0.04%
Mar 202679.1%16.7%3.8%0.2%0.12%0.04%0.04%
Apr 202678.6%16.4%4.6%0.2%0.1%0.04%0.04%
May 202678.8%16.2%4.6%0.16%0.08%0.04%0.04%
Jun 202676%19.2%4.4%0.19%0.1%0.04%0.03%
Jul 202676.9%19.2%3.7%0.16%0.08%0.05%0.03%
Aug 202679.5%16.4%3.8%0.13%0.08%0.08%0.03%
Sep 202679.5%16.4%3.8%0.13%0.08%0.08%0.02%

How has the Akkio and Microsoft Power BI comparison changed over the last 12 months?

3 findings

How did search popularity change for AI data analysis tools worldwide in September 2026?

2 changes
  1. Microsoft Power BI’s share of searches among AI data analysis tools worldwide has gained ground for 3 months in a row, from 76% to 79.5% in September 2026.

  2. Estimated monthly branded searches for Akkio worldwide fell 55.6% over 12 measured months, from 5.4K to 2.4K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Akkio’s and Microsoft Power BI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Akkio

1 branded search term

  • akkio

Microsoft Power BI

2 branded search terms

  • microsoft power bi
  • powerbi

How the Brand Demand Index is measured

Other head-to-heads among AI data analysis tools

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