Brandwave

Microsoft Power BI vs ThoughtSpot:Which is more popular?

In September 2026, Microsoft Power BI had more branded searches than ThoughtSpot among business intelligence platforms worldwide. Microsoft Power BI had about 2.6 million branded searches, while ThoughtSpot had 22,200. Microsoft Power BI made up 41.3% of all business intelligence platform searches we track, and ThoughtSpot accounted for 0.36%. When we asked ChatGPT and Google AI Overviews about business intelligence platforms, Microsoft Power BI appeared in all five answers and ThoughtSpot in two. Microsoft Power BI was mentioned before ThoughtSpot in every answer.

Among business intelligence platforms worldwide in September 2026

Who do people search for more?

Microsoft Power BI, about 115 searches for every 1 for ThoughtSpot

Microsoft Power BI 2.6M searchesThoughtSpot 22.2K searches

Who does AI mention more?

Microsoft Power BI, mentioned in every answer we collected

Microsoft Power BI in 5 of 5ThoughtSpot in 2 of 5

Who does AI recommend more?

Microsoft Power BI, named ahead of ThoughtSpot in every answer

Microsoft Power BI first in 5ThoughtSpot never first

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Top business intelligence platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Power BI appeared in all five answers. ThoughtSpot was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Power BI was listed before ThoughtSpot in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Power BI1st
  2. Power BI2nd
  3. Tableau3rd
  4. Looker4th
  5. Qlik5th
  6. ThoughtSpot6th
  7. Metabase7th
  8. Sigma Computing8th
  9. Domo9th
  10. Sisense9th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Power BI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Power BI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tableau5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Looker5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qlik3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Domo2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Metabase2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sigma Computing2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ThoughtSpot2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sisense1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+2 more

See every answer about business intelligence platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Microsoft Power BI or ThoughtSpot more popular in search?

This chart shows how often people search Google for Microsoft Power BI and ThoughtSpot by name. Each line represents a brand's share of searches for all 12 business intelligence platforms we track, month by month, from English-language searches worldwide.

Microsoft Power BI and ThoughtSpot among business intelligence platforms worldwide, by month

Share of searches by month for Microsoft Power BI, ThoughtSpot. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft Power BIPower BITableauDomoQlikMetabaseSigma ComputingThoughtSpotLookerSisenseGoodDataMode Analytics
Oct 202540.5%36.5%11.1%6%2.8%1.5%0.81%0.36%0.14%0.13%0.06%0.04%
Nov 202542.2%37.8%9.4%5.1%2.5%1.5%0.83%0.31%0.13%0.14%0.05%0.04%
Dec 202540.6%36.7%9.2%7.4%2.7%1.8%0.99%0.36%0.12%0.13%0.05%0.04%
Jan 202641.7%37.4%9.3%6.1%2.4%1.5%0.83%0.37%0.12%0.11%0.05%0.04%
Feb 202642%37.9%9.5%5.1%2.4%1.5%0.84%0.38%0.14%0.11%0.05%0.05%
Mar 202641.8%37.1%9.3%6.1%2.3%1.8%0.82%0.37%0.13%0.11%0.05%0.05%
Apr 202642%37.3%9.3%6.1%2.4%1.5%0.82%0.3%0.14%0.09%0.05%0.05%
May 202643.2%37.7%7.7%6.2%2.2%1.5%0.83%0.25%0.14%0.09%0.04%0.04%
Jun 202642.6%35.5%8.8%7.1%2.5%1.8%0.96%0.35%0.13%0.11%0.05%0.05%
Jul 202644.1%35.6%8.9%5.9%2.3%1.8%0.96%0.29%0.12%0.09%0.04%0.04%
Aug 202643.4%35.1%8.8%7.1%2.2%1.7%1.2%0.28%0.11%0.09%0.04%0.03%
Sep 202641.3%36.1%9%7.3%2.7%1.8%1.2%0.36%0.12%0.09%0.05%0.03%

How has the Microsoft Power BI and ThoughtSpot comparison changed over the last 12 months?

3 findings

How did search popularity change for business intelligence platforms worldwide in September 2026?

2 changes

  1. In September 2026, Microsoft Power BI lost share of searches among business intelligence platforms worldwide, from 43.4% to 41.3%.

  2. Estimated monthly branded searches for ThoughtSpot worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Microsoft Power BI’s and ThoughtSpot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Microsoft Power BI

7 branded search terms

  • microsoft power bi
  • microsoft power bi app
  • microsoft power bi software
  • microsoft powerbi
  • microsoftpowerbi
  • power bi desktop
  • powerbi

ThoughtSpot

1 branded search term

  • thoughtspot

How the Brand Demand Index is measured

Other head-to-heads among business intelligence platforms

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