Euromonitor vs Microsoft Power BI:Which is more popular?
In September 2026, Microsoft Power BI had more branded searches than Euromonitor among retail analytics platforms worldwide. Microsoft Power BI had about 2.2 million branded searches, while Euromonitor had 27,100. Microsoft Power BI made up 70.9% of all retail analytics platform searches we track, and Euromonitor accounted for 0.86%. When we asked ChatGPT and Google AI Overviews about retail analytics platforms, Microsoft Power BI appeared in four of the five answers and Euromonitor in none.
Who do people search for more?
Microsoft Power BI, about 83 searches for every 1 for Euromonitor
Who does AI mention more?
Microsoft Power BI, mentioned in 4 of 5 answers, Euromonitor in 0
Who does AI recommend more?
Microsoft Power BI, the only one of the two named
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Top retail analytics platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Microsoft Power BI was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Euromonitor did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Microsoft Power BI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tableau4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- RELEX Solutions2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NielsenIQ1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Circana1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kantar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Euromonitor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about retail analytics platforms
5 answers
Asked ChatGPT
“Which retail analytics platform should I use?”
Asked ChatGPT
“What are the best retail analytics platforms?”
Asked ChatGPT
“What's the best retail analytics platform for a retail team?”
Searched Google, AI Overview
“retail analytics software”
Searched Google, AI Overview
“retail analytics tools”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Euromonitor or Microsoft Power BI more popular in search?
This chart shows how often people search Google for Euromonitor and Microsoft Power BI by name. Each line represents a brand's share of searches for all seven retail analytics platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Microsoft Power BI, Euromonitor. The figures are in the table below the chart.
View monthly share of searches table
| Month | Microsoft Power BI | Tableau | NielsenIQ | Kantar | Circana | Euromonitor | RELEX Solutions |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.7% | 20.9% | 5% | 3.4% | 0.83% | 0.83% | 0.25% |
| Nov 2025 | 72% | 18% | 5.3% | 2.9% | 0.71% | 0.87% | 0.21% |
| Dec 2025 | 71.1% | 17.8% | 6.4% | 2.9% | 0.86% | 0.71% | 0.26% |
| Jan 2026 | 71.7% | 17.9% | 6.4% | 2.4% | 0.71% | 0.71% | 0.26% |
| Feb 2026 | 72.6% | 18.1% | 5.3% | 2.4% | 0.72% | 0.72% | 0.21% |
| Mar 2026 | 71.9% | 18% | 5.3% | 2.9% | 0.87% | 0.87% | 0.26% |
| Apr 2026 | 72.1% | 18% | 5.3% | 2.9% | 0.71% | 0.71% | 0.26% |
| May 2026 | 74.7% | 15.2% | 5.5% | 3% | 0.74% | 0.61% | 0.22% |
| Jun 2026 | 71.2% | 17.7% | 6.4% | 2.9% | 0.86% | 0.71% | 0.26% |
| Jul 2026 | 71.3% | 17.8% | 6.4% | 2.9% | 0.86% | 0.58% | 0.21% |
| Aug 2026 | 71.2% | 17.7% | 6.4% | 2.9% | 0.86% | 0.71% | 0.26% |
| Sep 2026 | 70.9% | 17.7% | 6.4% | 2.9% | 1% | 0.86% | 0.31% |
How has the Euromonitor and Microsoft Power BI comparison changed over the last 12 months?
3 findings
- Microsoft Power BI was ahead of Euromonitor in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Euromonitor’s share of searches among retail analytics platforms worldwide moved from 0.83% to 0.86%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Microsoft Power BI’s share of searches among retail analytics platforms worldwide moved from 68.7% to 70.9%, and its estimated monthly branded searches moved from 2.7M to 2.2M.
How did search popularity change for retail analytics platforms worldwide in September 2026?
2 changes
Estimated monthly branded searches for Microsoft Power BI worldwide fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026.
Estimated monthly branded searches for Euromonitor worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Euromonitor’s and Microsoft Power BI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Euromonitor
1 branded search term
- euromonitor
Microsoft Power BI
1 branded search term
- powerbi
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