Brandwave

Circana vs Microsoft Power BI:Which is more popular?

In September 2026, Microsoft Power BI had more branded searches than Circana among retail analytics platforms worldwide. Microsoft Power BI had about 2.2 million branded searches, while Circana had 33,100. Microsoft Power BI made up 70.9% of all retail analytics platform searches we track, and Circana accounted for 1%. When we asked ChatGPT and Google AI Overviews about retail analytics platforms, Microsoft Power BI appeared in four of the five answers and Circana in one. Microsoft Power BI was mentioned before Circana in every answer.

Among retail analytics platforms worldwide in September 2026

Who do people search for more?

Microsoft Power BI, about 68 searches for every 1 for Circana

Microsoft Power BI 2.2M searchesCircana 33.1K searches

Who does AI mention more?

Microsoft Power BI, mentioned in 4 of 5 answers, Circana in 1

Microsoft Power BI in 4 of 5Circana in 1 of 5

Who does AI recommend more?

Microsoft Power BI, named ahead of Circana in every answer

Microsoft Power BI first in 4Circana never first

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Top retail analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Power BI was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Circana was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Microsoft Power BI was listed before Circana in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Power BI1st
  2. Tableau2nd
  3. RELEX Solutions3rd
  4. NielsenIQ4th
  5. Circana4th
  6. Kantar–
  7. Euromonitor–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Power BI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tableau4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RELEX Solutions2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NielsenIQ1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Circana1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kantar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Euromonitor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about retail analytics platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Circana or Microsoft Power BI more popular in search?

This chart shows how often people search Google for Circana and Microsoft Power BI by name. Each line represents a brand's share of searches for all seven retail analytics platforms we track, month by month, from English-language searches worldwide.

Circana and Microsoft Power BI among retail analytics platforms worldwide, by month

Share of searches by month for Microsoft Power BI, Circana. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft Power BITableauNielsenIQKantarCircanaEuromonitorRELEX Solutions
Oct 202568.7%20.9%5%3.4%0.83%0.83%0.25%
Nov 202572%18%5.3%2.9%0.71%0.87%0.21%
Dec 202571.1%17.8%6.4%2.9%0.86%0.71%0.26%
Jan 202671.7%17.9%6.4%2.4%0.71%0.71%0.26%
Feb 202672.6%18.1%5.3%2.4%0.72%0.72%0.21%
Mar 202671.9%18%5.3%2.9%0.87%0.87%0.26%
Apr 202672.1%18%5.3%2.9%0.71%0.71%0.26%
May 202674.7%15.2%5.5%3%0.74%0.61%0.22%
Jun 202671.2%17.7%6.4%2.9%0.86%0.71%0.26%
Jul 202671.3%17.8%6.4%2.9%0.86%0.58%0.21%
Aug 202671.2%17.7%6.4%2.9%0.86%0.71%0.26%
Sep 202670.9%17.7%6.4%2.9%1%0.86%0.31%

How has the Circana and Microsoft Power BI comparison changed over the last 12 months?

3 findings

How did search popularity change for retail analytics platforms worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Microsoft Power BI worldwide fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Circana’s and Microsoft Power BI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Circana

1 branded search term

  • circana

Microsoft Power BI

1 branded search term

  • powerbi

How the Brand Demand Index is measured

Other head-to-heads among retail analytics platforms

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