Hex vs Obviously AI:Which is more popular by branded search?
In August 2026, Hex had more branded searches than Obviously AI among AI data analysis tools worldwide. Hex was estimated to have 2.4K branded searches compared to Obviously AI’s 1K, and held a 2% Share of Search versus Obviously AI’s 0.85%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hex or Obviously AI?
Compare the tools used to analyse data with AI. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hex, Obviously AI. The figures are in the table below the chart.
View monthly share of search table
| Month | Julius | Akkio | Hex | Mode Analytics | Obviously AI |
|---|---|---|---|---|---|
| Oct 2025 | 92.2% | 3.7% | 1.1% | 2% | 1.1% |
| Nov 2025 | 93% | 3% | 0.9% | 2% | 1.1% |
| Dec 2025 | 91.3% | 3.6% | 1% | 2.4% | 1.6% |
| Jan 2026 | 91.5% | 3.7% | 1.3% | 2.4% | 1.1% |
| Feb 2026 | 93.2% | 2.5% | 0.9% | 2.5% | 0.9% |
| Mar 2026 | 92.3% | 3% | 1.1% | 2.5% | 1.1% |
| Apr 2026 | 94.2% | 2.1% | 0.74% | 2.1% | 0.91% |
| May 2026 | 95% | 1.7% | 0.92% | 1.7% | 0.75% |
| Jun 2026 | 94.3% | 2% | 0.91% | 2% | 0.7% |
| Jul 2026 | 93.8% | 2% | 1.4% | 2% | 0.75% |
| Aug 2026 | 93.5% | 2% | 2% | 1.6% | 0.85% |
| Sep 2026 | — | — | — | — | — |
How has the Hex and Obviously AI comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Hex took it in January 2026, Obviously AI took it in April 2026, Hex took it in May 2026.
- Across the 11 months ending August 2026, Hex’s estimated Share of Search among AI data analysis tools worldwide moved from 1.1% to 2%, and its estimated monthly branded searches moved from 1.6K to 2.4K.
- Across the 11 months ending August 2026, Obviously AI’s estimated Share of Search among AI data analysis tools worldwide moved from 1.1% to 0.85%, and its estimated monthly branded searches moved from 1.6K to 1K.
How did search popularity change for AI data analysis tools worldwide in August 2026?
2 changes
In August 2026, Hex overtook Mode Analytics to rank 3rd among AI data analysis tools worldwide, at 2%.
Estimated monthly branded searches for Obviously AI worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hex’s and Obviously AI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hex
1 branded search term
- hex data
Obviously AI
1 branded search term
- obviously ai
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.