Slack vs Zoom:Which is more popular by branded search?
In August 2026, Slack had more branded searches than Zoom among collaboration platforms worldwide. Slack was estimated to have 3.4M branded searches compared to Zoom’s 34K, and held a 31.4% Share of Search versus Zoom’s 0.32%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Slack or Zoom?
Compare the collaboration platforms engineering teams rely on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Slack, Zoom. The figures are in the table below the chart.
View monthly share of search table
| Month | Microsoft Teams | Slack | Google Workspace | Asana | Notion | Zoom |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 30.1% | 12.4% | 12.2% | 3.5% | 0.37% |
| Nov 2025 | 44.7% | 28% | 14.1% | 9.5% | 3.4% | 0.28% |
| Dec 2025 | 35.5% | 33% | 16.5% | 11% | 3.7% | 0.33% |
| Jan 2026 | 37.8% | 28.7% | 17.2% | 11.7% | 4.3% | 0.36% |
| Feb 2026 | 38.7% | 29.5% | 17.6% | 10% | 4% | 0.3% |
| Mar 2026 | 40.1% | 30.6% | 15% | 10% | 4% | 0.31% |
| Apr 2026 | 38.2% | 29.2% | 17.9% | 9.9% | 4.4% | 0.36% |
| May 2026 | 35% | 31.1% | 18.6% | 10.8% | 4.2% | 0.32% |
| Jun 2026 | 34.1% | 31.7% | 18.9% | 11% | 4% | 0.32% |
| Jul 2026 | 34.1% | 31.7% | 18.9% | 11.4% | 3.7% | 0.32% |
| Aug 2026 | 35.4% | 31.4% | 18.6% | 10.3% | 4% | 0.32% |
| Sep 2026 | — | — | — | — | — | — |
How has the Slack and Zoom comparison changed over the last 12 months?
3 findings
- Slack was ahead of Zoom in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Slack’s estimated Share of Search among collaboration platforms worldwide moved from 30.1% to 31.4%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
- Across the 11 months ending August 2026, Zoom’s estimated Share of Search among collaboration platforms worldwide moved from 0.37% to 0.32%, and its estimated monthly branded searches moved from 50.3K to 34K.
How did search popularity change for collaboration platforms worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Slack’s and Zoom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.