Brandwave

How popular isAsana in search?

In August 2026, there were an estimated 1.1M branded searches for Asana worldwide which is down 33.8% over the last 11 months. Asana holds 12.3% estimated Share of Search among team collaboration platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Microsoft Teams42.3%
  2. Slack37.5%
  3. Asana12.3%
  4. Notion4.8%
  5. monday work management3.1%
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Which team collaboration platforms compete with Asana?

Asana against team collaboration platforms worldwide, by month

Share of Search by month for Microsoft Teams, Slack, Asana, Notion, monday work management. The figures are in the table below the chart.

View monthly share of search table
MonthMicrosoft TeamsSlackAsanaNotionmonday work management
Oct 202546.1%33.4%13.6%3.9%3%
Nov 202550.5%31.6%10.7%3.8%3.4%
Dec 202541.4%38.6%12.8%4.3%2.9%
Jan 202644.7%34%13.8%5.1%2.4%
Feb 202645.9%35.1%11.8%4.7%2.4%
Mar 202646.1%35.1%11.5%4.5%2.7%
Apr 202645%34.3%11.7%5.2%3.8%
May 202641.6%36.8%12.8%5%3.9%
Jun 202640.6%37.7%13.1%4.7%3.9%
Jul 202640.9%38%13.7%4.5%3%
Aug 202642.3%37.5%12.3%4.8%3.1%
Sep 2026—————

  1. 1.Microsoft Teams

    42.3%

    Held 1st. 3.8M estimated branded searches, +4.9% vs prior month. Share +1.4 points.

  2. 2.Slack

    37.5%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Asana

    12.3%

    Held 3rd. 1.1M estimated branded searches, -8.5% vs prior month. Share -1.3 points.

  4. 4.Notion

    4.8%

    Held 4th. 428K estimated branded searches, +9.2% vs prior month. Share +0.3 points.

  5. 5.monday work management

    3.1%

    Held 5th. 274K estimated branded searches, +4.4% vs prior month. Share +0.1 points.

Compare search popularity between Asana and its closest rivals

How has branded search demand for Asana changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Asana worldwide fell from 1.7M to 1.1M.
  • Across the 11 months ending August 2026, Asana’s estimated Share of Search among team collaboration platforms worldwide decreased from 13.6% to 12.3%.
  • Across the 11 months ending August 2026, Asana’s estimated Share of Search among team collaboration platforms worldwide peaked at 13.8% in January 2026 and was lowest at 10.7% in November 2025.

How did search popularity change for team collaboration platforms worldwide in August 2026?

  1. In August 2026, Microsoft Teams gained estimated Share of Search among team collaboration platforms worldwide, from 40.9% to 42.3%.

  2. In August 2026, Asana lost estimated Share of Search among team collaboration platforms worldwide, from 13.7% to 12.3%.

  3. In August 2026, Slack lost estimated Share of Search among team collaboration platforms worldwide, from 38% to 37.5%.

  4. Estimated monthly branded searches for monday work management worldwide fell 25.6% over 11 measured months, from 368K to 274K in August 2026.

Where does Asana compete?

Asana is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Collaboration platforms4th of 610.3%Show ranking
Team collaboration platforms3rd of 512.3%Shown above
Project management tools3rd of 818.4%Show ranking
Issue tracking software3rd of 621.6%Show ranking
Task management apps2nd of 534.9%Show ranking

How is Asana measured?

Brandwave collects information about searches that people make online using Asana’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

26 branded search terms

  • Asana
  • asana ai
  • asana app
  • asana app download
  • asana application
  • asana co
  • asana com
  • asana company
  • asana cost
  • asana crm
  • asana desktop app
  • asana download
  • asana for mac
  • asana free
  • asana price
  • asana pricing
  • asana project management
  • asana project management software
  • asana project management tool
  • asana software
  • asana task management
  • asana tasks
  • asana templates
  • asana work management
  • asana.com
  • what is asana

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How the Brand Demand Index is measured

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