Brandwave

Asana vs Microsoft To Do:Which is more popular?

In September 2026, Asana had more branded searches than Microsoft To Do among task management apps worldwide. Asana had about 1.1 million branded searches, while Microsoft To Do had 135,000. Asana made up 25.1% of all task management app searches we track, and Microsoft To Do accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about task management apps, Microsoft To Do appeared in all five answers and Asana in one. Microsoft To Do was mentioned before Asana in four out of five answers.

Among task management apps worldwide in September 2026

Who do people search for more?

Asana, about 8 searches for every 1 for Microsoft To Do

Asana 1.1M searchesMicrosoft To Do 135K searches

Who does AI mention more?

Microsoft To Do, mentioned in every answer we collected

Microsoft To Do in 5 of 5Asana in 1 of 5

Who does AI recommend more?

Microsoft To Do, named ahead of Asana in 4 of 5 answers

Microsoft To Do first in 4Asana first in 1

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Top task management apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft To Do appeared in all five answers. Asana was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Microsoft To Do was listed before Asana in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Todoist1st
  2. TickTick2nd
  3. Microsoft To Do3rd
  4. Things4th
  5. Apple Reminders5th
  6. Asana6th
  7. Notion7th
  8. ClickUp8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Todoist5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TickTick5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft To Do5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Things4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Notion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Apple Reminders2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ClickUp1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Asana1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about task management apps

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Asana or Microsoft To Do more popular in search?

This chart shows how often people search Google for Asana and Microsoft To Do by name. Each line represents a brand's share of searches for all eight task management apps we track, month by month, from English-language searches worldwide.

Asana and Microsoft To Do among task management apps worldwide, by month

Share of searches by month for Asana, Microsoft To Do. The figures are in the table below the chart.

View monthly share of searches table
MonthClickUpAsanaTodoistThingsNotionTickTickMicrosoft To DoApple Reminders
Oct 202533%33.9%7.9%12.4%5.3%3.6%3.6%0.32%
Nov 202538.4%26.7%7.6%14.4%5%4.1%3.4%0.3%
Dec 202533.8%28.5%8.2%15.5%5.5%4.5%3.7%0.33%
Jan 202634.9%29.2%8.4%13.1%5.6%4.6%3.8%0.41%
Feb 202643%24.5%7%13.2%5.7%3.1%3.1%0.28%
Mar 202639.8%27.3%8.1%12.3%6.4%2.9%2.9%0.26%
Apr 202642.7%24.9%5.9%13.1%6.9%3.1%3.1%0.28%
May 202638.4%27%8.3%14.3%6.2%2.8%2.8%0.25%
Jun 202637.7%26.6%8.4%14.2%6.1%3.3%3.3%0.3%
Jul 202638.9%28.1%7%14.5%5.1%3.4%2.8%0.25%
Aug 202638.3%26.5%8.4%14.5%5.1%4.2%2.8%0.25%
Sep 202634.8%25.1%14.3%13.2%4.6%4.6%3.1%0.34%

How has the Asana and Microsoft To Do comparison changed over the last 12 months?

3 findings
  • Asana was ahead of Microsoft To Do in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Asana’s share of searches among task management apps worldwide moved from 33.9% to 25.1%, and its estimated monthly branded searches moved from 1.6M to 1.1M.
  • Across the 12 months ending September 2026, Microsoft To Do’s share of searches among task management apps worldwide moved from 3.6% to 3.1%, and its estimated monthly branded searches moved from 165K to 135K.

How did search popularity change for task management apps worldwide in September 2026?

2 changes

  1. In September 2026, Asana lost share of searches among task management apps worldwide, from 26.5% to 25.1%.

  2. Estimated monthly branded searches for Microsoft To Do worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Asana’s and Microsoft To Do’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Asana

14 branded search terms

  • Asana
  • asana ai
  • asana app
  • asana application
  • asana co
  • asana company
  • asana crm
  • asana desktop app
  • asana project management
  • asana software
  • asana task management
  • asana tasks
  • asana templates
  • asana work management

Microsoft To Do

1 branded search term

  • microsoft to do

How the Brand Demand Index is measured

Other head-to-heads among task management apps

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