Asana vs Things:Which is more popular?
In September 2026, Asana had more branded searches than Things among task management apps worldwide. Asana had about 1.1 million branded searches, while Things had 577,000. Asana made up 25.1% of all task management app searches we track, and Things accounted for 13.2%. When we asked ChatGPT and Google AI Overviews about task management apps, Things appeared in four of the five answers and Asana in one. Things was mentioned before Asana in three out of four answers that named either.
Who do people search for more?
Asana, about 90% more searches than Things
Who does AI mention more?
Things, mentioned in 4 of 5 answers, Asana in 1
Who does AI recommend more?
Things, named ahead of Asana in 3 of 4 answers
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Top task management apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Things was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Asana was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Things was listed before Asana in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Todoist1st
TickTick2nd
Microsoft To Do3rd- Things4th
- Apple Reminders5th
- Asana6th
Notion7th
ClickUp8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Todoist5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TickTick5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Microsoft To Do5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Things4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Notion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Apple Reminders2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ClickUp1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Asana1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about task management apps
5 answers
Asked ChatGPT
“Which task management app should I use?”
Asked ChatGPT
“What are the best task management apps?”
Asked ChatGPT
“What's the best task management app for a busy life?”
Searched Google, AI Overview
“task management apps”
Searched Google, AI Overview
“to do app”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Asana or Things more popular in search?
This chart shows how often people search Google for Asana and Things by name. Each line represents a brand's share of searches for all eight task management apps we track, month by month, from English-language searches worldwide.
Share of searches by month for Asana, Things. The figures are in the table below the chart.
View monthly share of searches table
| Month | ClickUp | Asana | Todoist | Things | Notion | TickTick | Microsoft To Do | Apple Reminders |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33% | 33.9% | 7.9% | 12.4% | 5.3% | 3.6% | 3.6% | 0.32% |
| Nov 2025 | 38.4% | 26.7% | 7.6% | 14.4% | 5% | 4.1% | 3.4% | 0.3% |
| Dec 2025 | 33.8% | 28.5% | 8.2% | 15.5% | 5.5% | 4.5% | 3.7% | 0.33% |
| Jan 2026 | 34.9% | 29.2% | 8.4% | 13.1% | 5.6% | 4.6% | 3.8% | 0.41% |
| Feb 2026 | 43% | 24.5% | 7% | 13.2% | 5.7% | 3.1% | 3.1% | 0.28% |
| Mar 2026 | 39.8% | 27.3% | 8.1% | 12.3% | 6.4% | 2.9% | 2.9% | 0.26% |
| Apr 2026 | 42.7% | 24.9% | 5.9% | 13.1% | 6.9% | 3.1% | 3.1% | 0.28% |
| May 2026 | 38.4% | 27% | 8.3% | 14.3% | 6.2% | 2.8% | 2.8% | 0.25% |
| Jun 2026 | 37.7% | 26.6% | 8.4% | 14.2% | 6.1% | 3.3% | 3.3% | 0.3% |
| Jul 2026 | 38.9% | 28.1% | 7% | 14.5% | 5.1% | 3.4% | 2.8% | 0.25% |
| Aug 2026 | 38.3% | 26.5% | 8.4% | 14.5% | 5.1% | 4.2% | 2.8% | 0.25% |
| Sep 2026 | 34.8% | 25.1% | 14.3% | 13.2% | 4.6% | 4.6% | 3.1% | 0.34% |
How has the Asana and Things comparison changed over the last 12 months?
3 findings
- Asana was ahead of Things in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Asana’s share of searches among task management apps worldwide moved from 33.9% to 25.1%, and its estimated monthly branded searches moved from 1.6M to 1.1M.
- Across the 12 months ending September 2026, Things’ share of searches among task management apps worldwide moved from 12.4% to 13.2%, and its estimated monthly branded searches held steady at 577K.
How did search popularity change for task management apps worldwide in September 2026?
3 changes
In September 2026, Todoist overtook Things to rank 3rd among task management apps worldwide, with 14.3% of the searches.
In September 2026, Asana lost share of searches among task management apps worldwide, from 26.5% to 25.1%.
In September 2026, Things lost share of searches among task management apps worldwide, from 14.5% to 13.2%.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Asana’s and Things’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among task management apps
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