Asana vs Notion:Which is more popular?
In September 2026, Asana had more branded searches than Notion among task management apps worldwide. Asana had about 1.1 million branded searches, while Notion had 201,000. Asana made up 25.1% of all task management app searches we track, and Notion accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about task management apps, Notion appeared in two of the five answers and Asana in one. Notion was mentioned before Asana in two out of three answers that named either.
Who do people search for more?
Asana, about 5 searches for every 1 for Notion
Who does AI mention more?
Notion, mentioned in 2 of 5 answers, Asana in 1
Who does AI recommend more?
Notion, named ahead of Asana in 2 of 3 answers
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Top task management apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Notion was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Asana was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Notion was listed before Asana in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Todoist1st
TickTick2nd
Microsoft To Do3rd
Things4th- Apple Reminders5th
- Asana6th
- Notion7th
ClickUp8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Todoist5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TickTick5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Microsoft To Do5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Things4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Notion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Apple Reminders2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ClickUp1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Asana1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about task management apps
5 answers
Asked ChatGPT
“Which task management app should I use?”
Asked ChatGPT
“What are the best task management apps?”
Asked ChatGPT
“What's the best task management app for a busy life?”
Searched Google, AI Overview
“task management apps”
Searched Google, AI Overview
“to do app”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Asana or Notion more popular in search?
This chart shows how often people search Google for Asana and Notion by name. Each line represents a brand's share of searches for all eight task management apps we track, month by month, from English-language searches worldwide.
Share of searches by month for Asana, Notion. The figures are in the table below the chart.
View monthly share of searches table
| Month | ClickUp | Asana | Todoist | Things | Notion | TickTick | Microsoft To Do | Apple Reminders |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33% | 33.9% | 7.9% | 12.4% | 5.3% | 3.6% | 3.6% | 0.32% |
| Nov 2025 | 38.4% | 26.7% | 7.6% | 14.4% | 5% | 4.1% | 3.4% | 0.3% |
| Dec 2025 | 33.8% | 28.5% | 8.2% | 15.5% | 5.5% | 4.5% | 3.7% | 0.33% |
| Jan 2026 | 34.9% | 29.2% | 8.4% | 13.1% | 5.6% | 4.6% | 3.8% | 0.41% |
| Feb 2026 | 43% | 24.5% | 7% | 13.2% | 5.7% | 3.1% | 3.1% | 0.28% |
| Mar 2026 | 39.8% | 27.3% | 8.1% | 12.3% | 6.4% | 2.9% | 2.9% | 0.26% |
| Apr 2026 | 42.7% | 24.9% | 5.9% | 13.1% | 6.9% | 3.1% | 3.1% | 0.28% |
| May 2026 | 38.4% | 27% | 8.3% | 14.3% | 6.2% | 2.8% | 2.8% | 0.25% |
| Jun 2026 | 37.7% | 26.6% | 8.4% | 14.2% | 6.1% | 3.3% | 3.3% | 0.3% |
| Jul 2026 | 38.9% | 28.1% | 7% | 14.5% | 5.1% | 3.4% | 2.8% | 0.25% |
| Aug 2026 | 38.3% | 26.5% | 8.4% | 14.5% | 5.1% | 4.2% | 2.8% | 0.25% |
| Sep 2026 | 34.8% | 25.1% | 14.3% | 13.2% | 4.6% | 4.6% | 3.1% | 0.34% |
How has the Asana and Notion comparison changed over the last 12 months?
3 findings
- Asana was ahead of Notion in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Asana’s share of searches among task management apps worldwide moved from 33.9% to 25.1%, and its estimated monthly branded searches moved from 1.6M to 1.1M.
- Across the 12 months ending September 2026, Notion’s share of searches among task management apps worldwide moved from 5.3% to 4.6%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for task management apps worldwide in September 2026?
2 changes
In September 2026, Asana lost share of searches among task management apps worldwide, from 26.5% to 25.1%.
Notion’s share of searches among task management apps worldwide has lost ground for 3 months in a row, from 6.1% to 4.6% in September 2026.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Asana’s and Notion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among task management apps
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