Aprimo vs Asana:Which is more popular?
In September 2026, Asana had more branded searches than Aprimo among marketing resource management platforms worldwide. Asana had about 1 million branded searches, while Aprimo had 6,670. Asana made up 89.8% of all marketing resource management platform searches we track, and Aprimo accounted for 0.58%. When we asked ChatGPT and Google AI Overviews about marketing resource management platforms, Asana appeared in four of the five answers and Aprimo in three. Aprimo and Asana were each mentioned first in two of the four answers.
Who do people search for more?
Asana, about 155 searches for every 1 for Aprimo
Who does AI mention more?
Asana, mentioned in 4 of 5 answers, Aprimo in 3
Who does AI recommend more?
Each is named first in 2 of 4 answers.
Follow Aprimo vs Asana and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top marketing resource management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Asana was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Aprimo was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Aprimo and Asana were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Asana4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Wrike3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Aprimo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Screendragon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Adobe Workfront2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
IntelligenceBank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MarcomCentral0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about marketing resource management platforms
5 answers
Asked ChatGPT
“Which marketing resource management platform should I use?”
Asked ChatGPT
“What are the best marketing resource management platforms?”
Asked ChatGPT
“What's the best marketing resource management platform for marketing work planning?”
Searched Google, AI Overview
“marketing work management”
Searched Google, AI Overview
“marketing planning tool”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Aprimo or Asana more popular in search?
This chart shows how often people search Google for Aprimo and Asana by name. Each line represents a brand's share of searches for all seven marketing resource management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Asana, Aprimo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Asana | Wrike | Adobe Workfront | Aprimo | Screendragon | IntelligenceBank | MarcomCentral |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 90.4% | 6.7% | 2.3% | 0.39% | 0.09% | 0.09% | 0.02% |
| Nov 2025 | 88.6% | 8% | 2.7% | 0.47% | 0.11% | 0.09% | 0.02% |
| Dec 2025 | 90.4% | 6.8% | 2.3% | 0.39% | 0.09% | 0.08% | 0.02% |
| Jan 2026 | 90.3% | 6.8% | 2.3% | 0.39% | 0.11% | 0.06% | 0.02% |
| Feb 2026 | 88.2% | 8% | 2.9% | 0.57% | 0.14% | 0.09% | 0.03% |
| Mar 2026 | 90.1% | 6.8% | 2.5% | 0.48% | 0.11% | 0.07% | 0.02% |
| Apr 2026 | 88.4% | 8% | 2.9% | 0.47% | 0.14% | 0.09% | 0.03% |
| May 2026 | 90.1% | 6.7% | 2.4% | 0.48% | 0.11% | 0.09% | 0.02% |
| Jun 2026 | 89.7% | 6.7% | 2.8% | 0.59% | 0.11% | 0.08% | 0.03% |
| Jul 2026 | 90.2% | 6.7% | 2.4% | 0.48% | 0.11% | 0.08% | 0.03% |
| Aug 2026 | 91.2% | 5.6% | 2.5% | 0.48% | 0.11% | 0.09% | 0.02% |
| Sep 2026 | 89.8% | 6.6% | 2.8% | 0.58% | 0.11% | 0.09% | 0.02% |
How has the Aprimo and Asana comparison changed over the last 12 months?
3 findings
- Asana was ahead of Aprimo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aprimo’s share of searches among marketing resource management platforms worldwide moved from 0.39% to 0.58%, and its estimated monthly branded searches held steady at 6.7K.
- Across the 12 months ending September 2026, Asana’s share of searches among marketing resource management platforms worldwide moved from 90.4% to 89.8%, and its estimated monthly branded searches moved from 1.5M to 1M.
How did search popularity change for marketing resource management platforms worldwide in September 2026?
1 change
In September 2026, Asana lost share of searches among marketing resource management platforms worldwide, from 91.2% to 89.8%.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Aprimo’s and Asana’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among marketing resource management platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.