Asana vs Google Workspace:Which is more popular by branded search?
In August 2026, Google Workspace had more branded searches than Asana among collaboration platforms worldwide. Google Workspace was estimated to have 2M branded searches compared to Asana’s 1.1M, and held an 18.6% Share of Search versus Asana’s 10.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Asana or Google Workspace?
Compare the collaboration platforms engineering teams rely on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Workspace, Asana. The figures are in the table below the chart.
View monthly share of search table
| Month | Microsoft Teams | Slack | Google Workspace | Asana | Notion | Zoom |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 30.1% | 12.4% | 12.2% | 3.5% | 0.37% |
| Nov 2025 | 44.7% | 28% | 14.1% | 9.5% | 3.4% | 0.28% |
| Dec 2025 | 35.5% | 33% | 16.5% | 11% | 3.7% | 0.33% |
| Jan 2026 | 37.8% | 28.7% | 17.2% | 11.7% | 4.3% | 0.36% |
| Feb 2026 | 38.7% | 29.5% | 17.6% | 10% | 4% | 0.3% |
| Mar 2026 | 40.1% | 30.6% | 15% | 10% | 4% | 0.31% |
| Apr 2026 | 38.2% | 29.2% | 17.9% | 9.9% | 4.4% | 0.36% |
| May 2026 | 35% | 31.1% | 18.6% | 10.8% | 4.2% | 0.32% |
| Jun 2026 | 34.1% | 31.7% | 18.9% | 11% | 4% | 0.32% |
| Jul 2026 | 34.1% | 31.7% | 18.9% | 11.4% | 3.7% | 0.32% |
| Aug 2026 | 35.4% | 31.4% | 18.6% | 10.3% | 4% | 0.32% |
| Sep 2026 | — | — | — | — | — | — |
How has the Asana and Google Workspace comparison changed over the last 12 months?
3 findings
- Google Workspace was ahead of Asana in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Asana’s estimated Share of Search among collaboration platforms worldwide moved from 12.2% to 10.3%, and its estimated monthly branded searches moved from 1.7M to 1.1M.
- Across the 11 months ending August 2026, Google Workspace’s estimated Share of Search among collaboration platforms worldwide moved from 12.4% to 18.6%, and its estimated monthly branded searches moved from 1.7M to 2M.
How did search popularity change for collaboration platforms worldwide in August 2026?
2 changes
In August 2026, Asana lost estimated Share of Search among collaboration platforms worldwide, from 11.4% to 10.3%.
Estimated monthly branded searches for Google Workspace worldwide rose 18% over 11 measured months, from 1.7M to 2M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Asana’s and Google Workspace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Asana
26 branded search terms
- Asana
- asana ai
- asana app
- asana app download
- asana application
- asana co
- asana com
- asana company
- asana cost
- asana crm
- asana desktop app
- asana download
- asana for mac
- asana free
- asana price
- asana pricing
- asana project management
- asana project management software
- asana project management tool
- asana software
- asana task management
- asana tasks
- asana templates
- asana work management
- asana.com
- what is asana
Google Workspace
9 branded search terms
- business email google workspace
- email google workspace
- google workspace
- google workspace app
- google workspace business email
- google workspace email
- google workspace software
- googleworkspace
- gsuite
Put your own brand in this comparison
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