Brandwave

How popular isGoogle Workspace?

In September 2026, people searched for Google Workspace by name about 2 million times worldwide, an 18.5% increase from the previous year. These searches made up 10.7% of all global team collaboration platform searches, placing Google Workspace fourth out of ten platforms. When we asked both ChatGPT and Google AI Overviews about team collaboration platforms, Google Workspace appeared in four of the five answers and was the seventh most recommended of the ten.

Search and AI answers in September 2026

Google Workspace is the fourth most searched of 10 competitors and the seventh most recommended in AI answers.

  1. Microsoft TeamsShare of searches 23.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. SlackShare of searches 23.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. TrelloShare of searches 15%Mentioned in 2 of 5 AI answersPlace in AI recommendations 9th
  4. Google WorkspaceShare of searches 10.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 7th
  5. MiroShare of searches 10.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 10th

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Top team collaboration platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Workspace was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Google Workspace is the seventh most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Slack1st
  2. Microsoft Teams2nd
  3. ClickUp3rd
  4. Asana4th
  5. monday work management5th
  6. Notion6th
  7. Google Workspace7th
  8. Zoom8th
  9. Trello9th
  10. Miro10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Teams5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Slack5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ClickUp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Asana5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Notion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Workspace4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • monday work management3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trello2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miro2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zoom2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about team collaboration platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which team collaboration platforms compete with Google Workspace?

Google Workspace against team collaboration platforms worldwide, by month

Share of searches by month for Microsoft Teams, Slack, Trello, Google Workspace, Miro, ClickUp, Asana. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft TeamsSlackTrelloGoogle WorkspaceMiroClickUpAsanaNotionmonday work managementZoom
Oct 202522.8%22.8%15.7%8.3%12.5%8.5%8.6%0.61%0.17%<0.01%
Nov 202525.1%20.6%17.4%9.2%11.2%9.4%6.4%0.56%0.16%<0.01%
Dec 202519.9%24.3%16.8%10.9%10.9%9%7.5%0.66%0.17%<0.01%
Jan 202621.9%21.9%15.2%11.9%9.8%10%8.2%0.88%0.2%<0.01%
Feb 202621.8%21.8%15.1%11.9%9.7%12.1%6.8%0.71%0.19%<0.01%
Mar 202622.8%22.8%15.9%10.2%10.2%10.4%7%0.61%0.15%<0.01%
Apr 202621.3%21.3%14.9%11.6%11.6%11.8%6.6%0.7%0.15%<0.01%
May 202618.9%23.1%16.5%12.6%10.3%10.5%7.1%0.76%0.13%<0.01%
Jun 202618.9%23.1%16.5%12.6%10.4%10.5%7.1%0.63%0.13%<0.01%
Jul 202619.8%24.3%14.4%13.3%8.8%11.1%7.5%0.8%0.13%<0.01%
Aug 202619.8%24.3%14.4%13.3%8.8%11%7.5%0.8%0.12%<0.01%
Sep 202623.9%23.9%15%10.7%10.7%8.9%6.1%0.64%0.1%<0.01%

  1. 1.Microsoft Teams

    23.9%

    Moved from 2nd to 1st. 4.1M estimated branded searches, +49.3% vs prior month. Share +4.1 points.

  2. 2.Slack

    23.9%

    Moved from 1st to 2nd. 4.1M estimated branded searches, +22.1% vs prior month. Share -0.3 points.

  3. 3.Trello

    15%

    Held 3rd. 2.6M estimated branded searches, +28.9% vs prior month. Share +0.6 points.

  4. 4.Google Workspace

    10.7%

    Held 4th. 1.8M estimated branded searches, 0% vs prior month. Share -2.5 points.

  5. 5.Miro

    10.7%

    Moved from 6th to 5th. 1.8M estimated branded searches, +50% vs prior month. Share +1.9 points.

  6. 6.ClickUp

    8.9%

    Moved from 5th to 6th. 1.5M estimated branded searches, +0.04% vs prior month. Share -2.1 points.

  7. 7.Asana

    6.1%

    Held 7th. 1M estimated branded searches, +0.48% vs prior month. Share -1.4 points.

  8. 8.Notion

    0.64%

    Held 8th. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.

  9. 9.monday work management

    0.1%

    Held 9th. 16.8K estimated branded searches, +2.4% vs prior month. Share 0 points.

  10. 10.Zoom

    <0.01%

    Held 10th. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare popularity between Google Workspace and its closest rivals

Every comparison with Google Workspace

20 comparisons

How has branded search demand for Google Workspace changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Google Workspace worldwide rose from 1.7M to 2M.
  • Across the 12 months ending September 2026, Google Workspace’s share of searches among team collaboration platforms worldwide increased from 8.3% to 10.7%.
  • Across the 12 months ending September 2026, Google Workspace’s share of searches among team collaboration platforms worldwide peaked at 13.3% in July 2026 and was lowest at 8.3% in October 2025.
  • Across the 12 months ending September 2026, Google Workspace rose from 7th to 4th among team collaboration platforms worldwide.

How did search popularity change for team collaboration platforms worldwide in September 2026?

6 changes

  1. In September 2026, Microsoft Teams overtook Slack to become the leader among team collaboration platforms worldwide, with 23.9% of the searches.

  2. In September 2026, Miro overtook ClickUp to rank 5th among team collaboration platforms worldwide, with 10.7% of the searches.

  3. In September 2026, Trello gained share of searches among team collaboration platforms worldwide, from 14.4% to 15%.

  4. In September 2026, Google Workspace lost share of searches among team collaboration platforms worldwide, from 13.3% to 10.7%.

  5. In September 2026, ClickUp lost share of searches among team collaboration platforms worldwide, from 11% to 8.9%.

  6. In September 2026, Asana lost share of searches among team collaboration platforms worldwide, from 7.5% to 6.1%.

How are Google Workspace’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Google Workspace’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • email google workspace
  • google workspace
  • google workspace app
  • google workspace email
  • google workspace software
  • googleworkspace
  • gsuite

How the Brand Demand Index is measured

Who owns Google Workspace?

Google Workspace is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Pub/Sub, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Pixel, Google Project Management Certificate, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Looker, Looker Studio, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide.

Do you work for Google Workspace? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Google Workspace compete?

Google Workspace is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Team collaboration platforms4th of 1010.7%Shown above
Email hosting providers4th of 511.7%Show ranking
Document collaboration platforms2nd of 614.9%Show ranking
Office suites2nd of 715.5%Show ranking
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