Brandwave

iWork vs Google Workspace:Which is more popular?

In September 2026, Google Workspace had more branded searches than iWork among office suites worldwide. Google Workspace had about 1.8 million branded searches, while iWork had 27,100. Google Workspace made up 16.8% of all office suite searches we track, and iWork accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about office suites, Google Workspace appeared in four of the five answers and iWork in three. Google Workspace was mentioned before iWork in every answer.

Among office suites worldwide in September 2026

Who do people search for more?

Google Workspace, about 68 searches for every 1 for iWork

Google Workspace 1.8M searchesiWork 27.1K searches

Who does AI mention more?

Google Workspace, mentioned in 4 of 5 answers, iWork in 3

Google Workspace in 4 of 5iWork in 3 of 5

Who does AI recommend more?

Google Workspace, named ahead of iWork in every answer

Google Workspace first in 4iWork never first

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Top office suites in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Workspace was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. iWork was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Google Workspace was listed before iWork in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft 3651st
  2. Google Workspace2nd
  3. LibreOffice3rd
  4. iWork4th
  5. Zoho Workplace5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft 3655 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Workspace4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LibreOffice4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • iWork3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zoho Workplace1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about office suites

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is iWork or Google Workspace more popular in search?

This chart shows how often people search Google for iWork and Google Workspace by name. Each line represents a brand's share of searches for all five office suites we track, month by month, from English-language searches worldwide.

iWork and Google Workspace among office suites worldwide, by month

Share of searches by month for Google Workspace, iWork. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft 365Google WorkspaceLibreOfficeZoho WorkplaceiWork
Oct 202574.7%12.3%12.3%0.49%0.22%
Nov 202574.9%12.3%12.3%0.27%0.22%
Dec 202572.9%14.6%11.9%0.32%0.26%
Jan 202668.7%16.8%13.8%0.37%0.3%
Feb 202668.8%16.8%13.8%0.3%0.3%
Mar 202668.8%16.8%13.8%0.37%0.25%
Apr 202670.6%17.3%11.5%0.31%0.26%
May 202670.7%17.3%11.5%0.31%0.21%
Jun 202666.3%19.8%13.2%0.36%0.24%
Jul 202661.6%22.6%15%0.5%0.27%
Aug 202664.4%19.3%15.8%0.35%0.23%
Sep 202668.8%16.8%13.8%0.3%0.25%

How has the iWork and Google Workspace comparison changed over the last 12 months?

3 findings
  • Google Workspace was ahead of iWork in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, iWork’s share of searches among office suites worldwide moved from 0.22% to 0.25%, and its estimated monthly branded searches held steady at 27.1K.
  • Across the 12 months ending September 2026, Google Workspace’s share of searches among office suites worldwide moved from 12.3% to 16.8%, and its estimated monthly branded searches moved from 1.5M to 1.8M.

How did search popularity change for office suites worldwide in September 2026?

1 change

  1. In September 2026, Google Workspace lost share of searches among office suites worldwide, from 19.3% to 16.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using iWork’s and Google Workspace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

iWork

1 branded search term

  • iwork

Google Workspace

1 branded search term

  • google workspace

How the Brand Demand Index is measured

Other head-to-heads among office suites

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