Asana vs Slack:Which is more popular by branded search?
In August 2026, Slack had more branded searches than Asana among collaboration platforms worldwide. Slack was estimated to have 3.4M branded searches compared to Asana’s 1.1M, and held a 31.4% Share of Search versus Asana’s 10.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Asana or Slack?
Compare the collaboration platforms engineering teams rely on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Slack, Asana. The figures are in the table below the chart.
View monthly share of search table
| Month | Microsoft Teams | Slack | Google Workspace | Asana | Notion | Zoom |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 30.1% | 12.4% | 12.2% | 3.5% | 0.37% |
| Nov 2025 | 44.7% | 28% | 14.1% | 9.5% | 3.4% | 0.28% |
| Dec 2025 | 35.5% | 33% | 16.5% | 11% | 3.7% | 0.33% |
| Jan 2026 | 37.8% | 28.7% | 17.2% | 11.7% | 4.3% | 0.36% |
| Feb 2026 | 38.7% | 29.5% | 17.6% | 10% | 4% | 0.3% |
| Mar 2026 | 40.1% | 30.6% | 15% | 10% | 4% | 0.31% |
| Apr 2026 | 38.2% | 29.2% | 17.9% | 9.9% | 4.4% | 0.36% |
| May 2026 | 35% | 31.1% | 18.6% | 10.8% | 4.2% | 0.32% |
| Jun 2026 | 34.1% | 31.7% | 18.9% | 11% | 4% | 0.32% |
| Jul 2026 | 34.1% | 31.7% | 18.9% | 11.4% | 3.7% | 0.32% |
| Aug 2026 | 35.4% | 31.4% | 18.6% | 10.3% | 4% | 0.32% |
| Sep 2026 | — | — | — | — | — | — |
How has the Asana and Slack comparison changed over the last 12 months?
3 findings
- Slack was ahead of Asana in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Asana’s estimated Share of Search among collaboration platforms worldwide moved from 12.2% to 10.3%, and its estimated monthly branded searches moved from 1.7M to 1.1M.
- Across the 11 months ending August 2026, Slack’s estimated Share of Search among collaboration platforms worldwide moved from 30.1% to 31.4%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
How did search popularity change for collaboration platforms worldwide in August 2026?
2 changes
In August 2026, Asana lost estimated Share of Search among collaboration platforms worldwide, from 11.4% to 10.3%.
Estimated monthly branded searches for Slack worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Asana’s and Slack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Asana
26 branded search terms
- Asana
- asana ai
- asana app
- asana app download
- asana application
- asana co
- asana com
- asana company
- asana cost
- asana crm
- asana desktop app
- asana download
- asana for mac
- asana free
- asana price
- asana pricing
- asana project management
- asana project management software
- asana project management tool
- asana software
- asana task management
- asana tasks
- asana templates
- asana work management
- asana.com
- what is asana
Slack
1 branded search term
- slack
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