Airtable vs Asana:Which is more popular?
In September 2026, Asana had more branded searches than Airtable among team productivity platforms worldwide. Asana had about 1 million branded searches, while Airtable had 673,000. Asana made up 14.4% of all team productivity platform searches we track, and Airtable accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about team productivity platforms, Asana appeared in all five answers and Airtable in none.
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Top team productivity platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Asana appeared in all five answers. Airtable did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ClickUp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Asana5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Trello4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
monday work management4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Microsoft Planner3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Notion3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smartsheet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Airtable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Coda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about team productivity platforms
5 answers
Asked ChatGPT
“Which team productivity platform should I use?”
Asked ChatGPT
“What are the best team productivity platforms?”
Asked ChatGPT
“What's the best team productivity platform for a small team?”
Searched Google, AI Overview
“work management software”
Searched Google, AI Overview
“project tracking app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Airtable or Asana more popular in search?
This chart shows how often people search Google for Airtable and Asana by name. Each line represents a brand's share of searches for all nine team productivity platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Asana, Airtable. The figures are in the table below the chart.
View monthly share of searches table
| Month | Trello | ClickUp | Asana | Smartsheet | Airtable | Coda | Microsoft Planner | Notion | monday work management |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35% | 19% | 19.2% | 8.5% | 8.4% | 5.6% | 2.5% | 1.4% | 0.38% |
| Nov 2025 | 39.6% | 21.4% | 14.6% | 6.5% | 7.7% | 6.4% | 2.3% | 1.3% | 0.35% |
| Dec 2025 | 37.7% | 20.3% | 16.8% | 7.6% | 7.4% | 6.1% | 2.2% | 1.5% | 0.38% |
| Jan 2026 | 32.3% | 21.2% | 17.4% | 7.8% | 9.3% | 6.3% | 3.4% | 1.9% | 0.41% |
| Feb 2026 | 32.1% | 25.6% | 14.3% | 7.7% | 9.3% | 6.3% | 2.8% | 1.5% | 0.4% |
| Mar 2026 | 35% | 22.8% | 15.5% | 7% | 8.3% | 6.8% | 3% | 1.4% | 0.33% |
| Apr 2026 | 33.3% | 26.4% | 14.8% | 6.6% | 7.8% | 6.5% | 2.9% | 1.6% | 0.34% |
| May 2026 | 36.1% | 23% | 15.6% | 7% | 8.3% | 5.6% | 2.5% | 1.7% | 0.29% |
| Jun 2026 | 35.6% | 22.6% | 15.3% | 6.8% | 10% | 5.5% | 2.5% | 1.3% | 0.29% |
| Jul 2026 | 31.9% | 24.5% | 16.6% | 7.4% | 8.9% | 6% | 2.7% | 1.8% | 0.29% |
| Aug 2026 | 31% | 23.7% | 16.1% | 7.1% | 10.5% | 7.1% | 2.6% | 1.7% | 0.26% |
| Sep 2026 | 35.5% | 21.1% | 14.4% | 9.4% | 9.3% | 6.3% | 2.3% | 1.5% | 0.23% |
How has the Airtable and Asana comparison changed over the last 12 months?
3 findings
- Asana was ahead of Airtable in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Airtable’s share of searches among team productivity platforms worldwide moved from 8.4% to 9.3%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Asana’s share of searches among team productivity platforms worldwide moved from 19.2% to 14.4%, and its estimated monthly branded searches moved from 1.5M to 1M.
How did search popularity change for team productivity platforms worldwide in September 2026?
3 changes
In September 2026, Smartsheet overtook Airtable to rank 4th among team productivity platforms worldwide, with 9.4% of the searches.
In September 2026, Asana lost share of searches among team productivity platforms worldwide, from 16.1% to 14.4%.
In September 2026, Airtable lost share of searches among team productivity platforms worldwide, from 10.5% to 9.3%.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Airtable’s and Asana’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among team productivity platforms
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