Asana vs Basecamp:Which is more popular by branded search?
In August 2026, Asana had more branded searches than Basecamp among project management tools worldwide. Asana was estimated to have 1.1M branded searches compared to Basecamp’s 379K, and held an 18.4% Share of Search versus Basecamp’s 6.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Asana or Basecamp?
Compare project and work management software for planning, tracking, and collaborating on team work, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Asana, Basecamp. The figures are in the table below the chart.
View monthly share of search table
| Month | Trello | ClickUp | Asana | Smartsheet | Basecamp | monday work management | Wrike | Linear |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.2% | 20.5% | 21.4% | 9.1% | 4.9% | 4.7% | 1.5% | 0.61% |
| Nov 2025 | 42% | 22.9% | 16.5% | 6.9% | 4.5% | 5.2% | 1.4% | 0.58% |
| Dec 2025 | 40.2% | 21.6% | 18.7% | 8.1% | 5.2% | 4.2% | 1.4% | 0.68% |
| Jan 2026 | 36.1% | 24.1% | 20.5% | 8.7% | 4.7% | 3.5% | 1.5% | 0.83% |
| Feb 2026 | 35.5% | 28.6% | 16.8% | 8.6% | 4.6% | 3.5% | 1.5% | 0.9% |
| Mar 2026 | 38.4% | 25.4% | 17.7% | 7.7% | 4.1% | 4.2% | 1.4% | 1.1% |
| Apr 2026 | 35.4% | 28.2% | 16.8% | 7.1% | 4.6% | 5.5% | 1.5% | 1.1% |
| May 2026 | 37.7% | 24.3% | 17.9% | 7.4% | 4.8% | 5.4% | 1.3% | 1.2% |
| Jun 2026 | 37.5% | 24% | 17.8% | 7.3% | 5.8% | 5.4% | 1.2% | 1.1% |
| Jul 2026 | 33.8% | 26.4% | 19.9% | 7.9% | 5.2% | 4.3% | 1.3% | 1.1% |
| Aug 2026 | 34.3% | 26.2% | 18.4% | 7.9% | 6.4% | 4.6% | 1.1% | 1% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Asana and Basecamp comparison changed over the last 12 months?
3 findings
- Asana was ahead of Basecamp in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Asana’s estimated Share of Search among project management tools worldwide moved from 21.4% to 18.4%, and its estimated monthly branded searches moved from 1.7M to 1.1M.
- Across the 11 months ending August 2026, Basecamp’s estimated Share of Search among project management tools worldwide moved from 4.9% to 6.4%, and its estimated monthly branded searches held steady at 379K.
How did search popularity change for project management tools worldwide in August 2026?
2 changes
In August 2026, Basecamp gained estimated Share of Search among project management tools worldwide, from 5.2% to 6.4%.
In August 2026, Asana lost estimated Share of Search among project management tools worldwide, from 19.9% to 18.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Asana’s and Basecamp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Asana
26 branded search terms
- Asana
- asana ai
- asana app
- asana app download
- asana application
- asana co
- asana com
- asana company
- asana cost
- asana crm
- asana desktop app
- asana download
- asana for mac
- asana free
- asana price
- asana pricing
- asana project management
- asana project management software
- asana project management tool
- asana software
- asana task management
- asana tasks
- asana templates
- asana work management
- asana.com
- what is asana
Basecamp
15 branded search terms
- 37signals basecamp
- Basecamp
- basecamp 3
- basecamp 37 signals
- basecamp 37signals
- basecamp 4
- basecamp app
- basecamp com
- basecamp hq
- basecamp pricing
- basecamp project management
- basecamp project management software
- basecamp software
- basecamp tool
- basecamp.com
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