Brandwave

How popular isSlack?

In September 2026, people searched for Slack by name about 4.1 million times worldwide, about the same as the previous year. These searches made up 11.8% of all global online community platform searches, placing Slack second out of ten platforms. When we asked both ChatGPT and Google AI Overviews about online community platforms, Slack appeared in three of the five answers and was the sixth most recommended of the ten.

Search and AI answers in September 2026

Slack is the second most searched of 10 competitors and the sixth most recommended in AI answers.

  1. DiscordShare of searches 88%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. SlackShare of searches 11.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  3. SkoolShare of searches 0.06%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. Mighty NetworksShare of searches 0.05%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. CircleShare of searches 0.04%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top online community platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Slack was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Slack is the sixth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Circle1st
  2. Mighty Networks2nd
  3. Discord3rd
  4. Skool4th
  5. Discourse5th
  6. Slack6th
  7. Hivebrite7th
  8. Bettermode8th
  9. Kajabi9th
  10. Heartbeat10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mighty Networks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Circle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Discord4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Discourse4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Slack3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skool3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hivebrite3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bettermode2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kajabi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Heartbeat1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about online community platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which online community platforms compete with Slack?

Slack against online community platforms worldwide, by month

Share of searches by month for Discord, Slack. The figures are in the table below the chart.

View monthly share of searches table
MonthDiscordSlackSkoolMighty NetworksCircleDiscourseBettermodeHivebriteKajabiHeartbeat
Oct 202589.9%9.9%0.04%0.08%0.04%0.02%0.01%0.01%<0.01%<0.01%
Nov 202591.6%8.2%0.05%0.07%0.04%0.02%0.01%0.01%<0.01%<0.01%
Dec 202591.6%8.2%0.04%0.07%0.03%0.01%0.01%<0.01%<0.01%<0.01%
Jan 202691.5%8.2%0.05%0.08%0.04%0.02%0.01%0.01%<0.01%<0.01%
Feb 202689.8%9.9%0.07%0.08%0.05%0.03%0.01%0.01%<0.01%<0.01%
Mar 202689.9%9.9%0.05%0.07%0.04%0.02%0.01%0.01%<0.01%<0.01%
Apr 202689.9%9.9%0.07%0.08%0.05%0.02%0.01%0.01%<0.01%<0.01%
May 202691.6%8.2%0.05%0.05%0.04%0.01%<0.01%<0.01%<0.01%<0.01%
Jun 202689.9%9.9%0.07%0.07%0.04%0.01%0.01%0.01%<0.01%<0.01%
Jul 202689.9%9.9%0.07%0.07%0.04%0.01%0.01%0.01%<0.01%<0.01%
Aug 202691.6%8.2%0.05%0.04%0.04%0.01%0.01%<0.01%<0.01%<0.01%
Sep 202688%11.8%0.06%0.05%0.04%0.03%0.01%<0.01%<0.01%<0.01%

  1. 1.Discord

    88%

    Held 1st. 30.4M estimated branded searches, -18.3% vs prior month. Share -3.6 points.

  2. 2.Slack

    11.8%

    Held 2nd. 4.1M estimated branded searches, +22.1% vs prior month. Share +3.6 points.

  3. 3.Skool

    0.06%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Mighty Networks

    0.05%

    Held 4th. 18.2K estimated branded searches, +0.11% vs prior month. Share 0 points.

  5. 5.Circle

    0.04%

    Held 5th. 13.6K estimated branded searches, -5.6% vs prior month. Share 0 points.

  6. 6.Discourse

    0.03%

    Held 6th. 10.8K estimated branded searches, +79% vs prior month. Share 0 points.

  7. 7.Bettermode

    0.01%

    Held 7th. 3.6K estimated branded searches, -33.3% vs prior month. Share 0 points.

  8. 8.Hivebrite

    <0.01%

    Held 8th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Kajabi

    <0.01%

    Held 9th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Heartbeat

    <0.01%

    Held 10th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Slack and its closest rivals

Every comparison with Slack

39 comparisons

How has branded search demand for Slack changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Slack worldwide held steady at 4.1M.
  • Across the 12 months ending September 2026, Slack’s share of searches among online community platforms worldwide increased from 9.9% to 11.8%.
  • Across the 12 months ending September 2026, Slack’s share of searches among online community platforms worldwide peaked at 11.8% in September 2026 and was lowest at 8.2% in January 2026.

How did search popularity change for online community platforms worldwide in September 2026?

6 changes

  1. In September 2026, Slack gained share of searches among online community platforms worldwide, from 8.2% to 11.8%.

  2. In September 2026, Discord lost share of searches among online community platforms worldwide, from 91.6% to 88%.

  3. Estimated monthly branded searches for Skool worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

  4. Estimated monthly branded searches for Discourse worldwide rose 15.1% over 12 measured months, from 9.3K to 10.8K in September 2026.

  5. Estimated monthly branded searches for Kajabi worldwide fell 68.9% over 12 measured months, from 1.9K to 590 in September 2026.

  6. Estimated monthly branded searches for Mighty Networks worldwide fell 45.2% over 12 measured months, from 33.2K to 18.2K in September 2026.

How are Slack’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Slack’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • slack

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How the Brand Demand Index is measured

Where does Slack compete?

Slack is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Team chat apps3rd of 109.7%Show ranking
Online community platforms2nd of 1011.8%Shown above
Video collaboration platforms3rd of 915.6%Show ranking
Team collaboration platforms2nd of 1023.9%Show ranking
Business messaging platforms2nd of 1132.5%Show ranking
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Is Slack your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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