Brandwave

Infobip vs Slack:Which is more popular?

In September 2026, Slack had more branded searches than Infobip among business messaging platforms worldwide. Slack had about 4.1 million branded searches, while Infobip had 60,500. Slack made up 32.5% of all business messaging platform searches we track, and Infobip accounted for 0.48%. When we asked ChatGPT and Google AI Overviews about business messaging platforms, Slack appeared in three of the five answers and Infobip in none.

Among business messaging platforms worldwide in September 2026

Who do people search for more?

Slack, about 68 searches for every 1 for Infobip

Slack 4.1M searchesInfobip 60.5K searches

Who does AI mention more?

Slack, mentioned in 3 of 5 answers, Infobip in 0

Slack in 3 of 5Infobip in 0 of 5

Who does AI recommend more?

Slack, the only one of the two named

Slack first in 3Infobip never named

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Top business messaging platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Slack was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Infobip did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Slack1st
  2. Microsoft Teams2nd
  3. Google Chat3rd
  4. Intercom4th
  5. Textmagic5th
  6. Twilio6th
  7. Zendesk7th
  8. Vonage–
  9. Infobip–
  10. Sinch–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Teams3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Slack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Chat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Twilio2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zendesk2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Textmagic2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Intercom2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vonage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Infobip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sinch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about business messaging platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Infobip or Slack more popular in search?

This chart shows how often people search Google for Infobip and Slack by name. Each line represents a brand's share of searches for all 11 business messaging platforms we track, month by month, from English-language searches worldwide.

Infobip and Slack among business messaging platforms worldwide, by month

Share of searches by month for Slack, Infobip. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft TeamsSlackGoogle ChatTwilioZendeskVonageInfobipSinchTextmagicMessageBirdIntercom
Oct 202531.9%31.9%26.1%5.3%2.9%0.72%0.47%0.32%0.21%0.17%0%
Nov 202536.4%29.8%24.4%4.9%2.7%0.67%0.44%0.36%0.22%0.2%<0.01%
Dec 202528%34.2%28%4.6%3.1%0.77%0.41%0.42%0.26%0.23%<0.01%
Jan 202631.6%31.6%25.9%5.2%3.5%0.87%0.47%0.38%0.21%0.21%<0.01%
Feb 202631.9%31.9%26.1%5.2%2.9%0.71%0.47%0.39%0.22%0.21%<0.01%
Mar 202632%32%26.2%5.3%2.9%0.72%0.39%0.32%0.18%0.17%<0.01%
Apr 202630%30%30%6%2.2%0.67%0.44%0.36%0.2%0.16%<0.01%
May 202625.8%31.6%31.6%6.3%2.8%0.71%0.47%0.38%0.17%0.17%<0.01%
Jun 202627.4%33.5%27.4%6.7%3%0.75%0.49%0.41%0.19%0.15%<0.01%
Jul 202627.5%33.7%27.5%6.8%2.5%0.75%0.5%0.41%0.19%0.15%0%
Aug 202627.5%33.7%27.5%6.8%2.5%0.76%0.5%0.41%0.19%0.12%<0.01%
Sep 202632.5%32.5%26.6%4.4%2.4%0.6%0.48%0.39%0.15%0.08%<0.01%

How has the Infobip and Slack comparison changed over the last 12 months?

3 findings
  • Slack was ahead of Infobip in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Infobip’s share of searches among business messaging platforms worldwide moved from 0.47% to 0.48%, and its estimated monthly branded searches held steady at 60.5K.
  • Across the 12 months ending September 2026, Slack’s share of searches among business messaging platforms worldwide moved from 31.9% to 32.5%, and its estimated monthly branded searches held steady at 4.1M.

How did search popularity change for business messaging platforms worldwide in September 2026?

2 changes

  1. In September 2026, Microsoft Teams overtook Slack and Google Chat to become the leader among business messaging platforms worldwide, with 32.5% of the searches.

  2. In September 2026, Slack lost share of searches among business messaging platforms worldwide, from 33.7% to 32.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Infobip’s and Slack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Infobip

1 branded search term

  • infobip

Slack

1 branded search term

  • slack

How the Brand Demand Index is measured

Other head-to-heads among business messaging platforms

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