Innovid vs Measured:Which is more popular?
In September 2026, Innovid had more branded searches than Measured among TV attribution platforms worldwide. Innovid had about 4,400 branded searches, while Measured had 90. Innovid made up 7.3% of all TV attribution platform searches we track, and Measured accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about TV attribution platforms, Measured appeared in two of the five answers and Innovid in one. Innovid and Measured were each mentioned first in one of the two answers that named either.
Who do people search for more?
Innovid, about 49 searches for every 1 for Measured
Who does AI mention more?
Measured, mentioned in 2 of 5 answers, Innovid in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
Follow Innovid vs Measured and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top TV attribution platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Measured was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Innovid was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Innovid and Measured were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Tatari3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
iSpot3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MNTN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Measured2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Innovid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Comscore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samba TV0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
VideoAmp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about TV attribution platforms
5 answers
Asked ChatGPT
“Which TV attribution platform should I use?”
Asked ChatGPT
“What are the best TV attribution platforms?”
Asked ChatGPT
“What's the best TV attribution platform for a media team?”
Searched Google, AI Overview
“tv ad measurement”
Searched Google, AI Overview
“tv attribution software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Innovid or Measured more popular in search?
This chart shows how often people search Google for Innovid and Measured by name. Each line represents a brand's share of searches for all eight TV attribution platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Innovid, Measured. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tatari | Comscore | iSpot | Samba TV | Innovid | VideoAmp | MNTN | Measured |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.1% | 24.2% | 24.2% | 19.8% | 7.2% | 3.9% | 0.52% | 0.19% |
| Nov 2025 | 23.4% | 23.1% | 28.2% | 12.6% | 8.4% | 3.8% | 0.41% | 0.14% |
| Dec 2025 | 26.9% | 21.7% | 26.6% | 11.9% | 7.9% | 4.3% | 0.57% | 0.16% |
| Jan 2026 | 27.5% | 27.2% | 22.2% | 9.9% | 8.1% | 4.4% | 0.59% | 0.14% |
| Feb 2026 | 29.7% | 19.6% | 19.6% | 19.6% | 7.1% | 3.9% | 0.42% | 0.15% |
| Mar 2026 | 27.5% | 27.2% | 22.2% | 9.9% | 8.1% | 4.4% | 0.59% | 0.21% |
| Apr 2026 | 37.8% | 20.5% | 20.5% | 9.1% | 7.5% | 4% | 0.44% | 0.15% |
| May 2026 | 29.6% | 24% | 24% | 10.7% | 7.1% | 3.9% | 0.52% | 0.15% |
| Jun 2026 | 28.1% | 22.8% | 27.8% | 10.2% | 6.8% | 3.7% | 0.49% | 0.17% |
| Jul 2026 | 31.9% | 21.2% | 25.9% | 9.4% | 7.7% | 3.3% | 0.45% | 0.16% |
| Aug 2026 | 29.9% | 24.3% | 24.3% | 8.9% | 7.2% | 4.8% | 0.52% | 0.18% |
| Sep 2026 | 30.4% | 24.6% | 24.6% | 9% | 7.3% | 3.2% | 0.65% | 0.15% |
How has the Innovid and Measured comparison changed over the last 12 months?
3 findings
- Innovid was ahead of Measured in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Innovid’s share of searches among TV attribution platforms worldwide moved from 7.2% to 7.3%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
- Across the 12 months ending September 2026, Measured’s share of searches among TV attribution platforms worldwide moved from 0.19% to 0.15%, and its estimated monthly branded searches moved from 140 to 90.
How did search popularity change for TV attribution platforms worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Innovid’s and Measured’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among TV attribution platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.