Samba TV vs Tatari:Which is more popular?
In September 2026, Tatari had more branded searches than Samba TV among TV attribution platforms worldwide. Tatari had about 18,300 branded searches, while Samba TV had 5,400. Tatari made up 30.4% of all TV attribution platform searches we track, and Samba TV accounted for 9%. When we asked ChatGPT and Google AI Overviews about TV attribution platforms, Tatari appeared in three of the five answers and Samba TV in none.
Who do people search for more?
Tatari, about 3 searches for every 1 for Samba TV
Who does AI mention more?
Tatari, mentioned in 3 of 5 answers, Samba TV in 0
Who does AI recommend more?
Tatari, the only one of the two named
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Top TV attribution platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tatari was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Samba TV did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tatari3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
iSpot3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MNTN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Measured2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Innovid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Comscore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samba TV0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
VideoAmp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about TV attribution platforms
5 answers
Asked ChatGPT
“Which TV attribution platform should I use?”
Asked ChatGPT
“What are the best TV attribution platforms?”
Asked ChatGPT
“What's the best TV attribution platform for a media team?”
Searched Google, AI Overview
“tv ad measurement”
Searched Google, AI Overview
“tv attribution software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Samba TV or Tatari more popular in search?
This chart shows how often people search Google for Samba TV and Tatari by name. Each line represents a brand's share of searches for all eight TV attribution platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Tatari, Samba TV. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tatari | Comscore | iSpot | Samba TV | Innovid | VideoAmp | MNTN | Measured |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.1% | 24.2% | 24.2% | 19.8% | 7.2% | 3.9% | 0.52% | 0.19% |
| Nov 2025 | 23.4% | 23.1% | 28.2% | 12.6% | 8.4% | 3.8% | 0.41% | 0.14% |
| Dec 2025 | 26.9% | 21.7% | 26.6% | 11.9% | 7.9% | 4.3% | 0.57% | 0.16% |
| Jan 2026 | 27.5% | 27.2% | 22.2% | 9.9% | 8.1% | 4.4% | 0.59% | 0.14% |
| Feb 2026 | 29.7% | 19.6% | 19.6% | 19.6% | 7.1% | 3.9% | 0.42% | 0.15% |
| Mar 2026 | 27.5% | 27.2% | 22.2% | 9.9% | 8.1% | 4.4% | 0.59% | 0.21% |
| Apr 2026 | 37.8% | 20.5% | 20.5% | 9.1% | 7.5% | 4% | 0.44% | 0.15% |
| May 2026 | 29.6% | 24% | 24% | 10.7% | 7.1% | 3.9% | 0.52% | 0.15% |
| Jun 2026 | 28.1% | 22.8% | 27.8% | 10.2% | 6.8% | 3.7% | 0.49% | 0.17% |
| Jul 2026 | 31.9% | 21.2% | 25.9% | 9.4% | 7.7% | 3.3% | 0.45% | 0.16% |
| Aug 2026 | 29.9% | 24.3% | 24.3% | 8.9% | 7.2% | 4.8% | 0.52% | 0.18% |
| Sep 2026 | 30.4% | 24.6% | 24.6% | 9% | 7.3% | 3.2% | 0.65% | 0.15% |
How has the Samba TV and Tatari comparison changed over the last 12 months?
3 findings
- Tatari was ahead of Samba TV in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Samba TV’s share of searches among TV attribution platforms worldwide moved from 19.8% to 9%, and its estimated monthly branded searches moved from 14.8K to 5.4K.
- Across the 12 months ending September 2026, Tatari’s share of searches among TV attribution platforms worldwide moved from 20.1% to 30.4%, and its estimated monthly branded searches moved from 15K to 18.3K.
How did search popularity change for TV attribution platforms worldwide in September 2026?
2 changes
In September 2026, Tatari gained share of searches among TV attribution platforms worldwide, from 29.9% to 30.4%.
Estimated monthly branded searches for Samba TV worldwide fell 63.5% over 12 measured months, from 14.8K to 5.4K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Samba TV’s and Tatari’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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