Brandwave

How popular isTatari?

In September 2026, people searched for Tatari by name about 18,300 times worldwide, a 21.7% increase from the previous year. These searches made up 30.4% of all global TV attribution platform searches, placing Tatari first out of eight platforms. When we asked both ChatGPT and Google AI Overviews about TV attribution platforms, Tatari appeared in three of the five answers and was the most recommended of the eight.

Search and AI answers in September 2026

Tatari is the most searched of 8 competitors and the most recommended in AI answers.

  1. TatariShare of searches 30.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. ComscoreShare of searches 24.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. iSpotShare of searches 24.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. Samba TVShare of searches 9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. InnovidShare of searches 7.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

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Top TV attribution platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tatari was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tatari is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tatari1st
  2. iSpot2nd
  3. Measured3rd
  4. Innovid4th
  5. MNTN5th
  6. Comscore–
  7. Samba TV–
  8. VideoAmp–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tatari3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iSpot3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MNTN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Measured2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Innovid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Comscore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samba TV0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VideoAmp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about TV attribution platforms

5 answers

  • Asked ChatGPT

    “Which TV attribution platform should I use?”

    1. 1Tatari
    2. 2iSpot
    3. 3MNTN

  • Asked ChatGPT

    “What are the best TV attribution platforms?”

    1. 1Tatari
    2. 2Innovid
    3. 3iSpot
    4. 4Measured

  • Asked ChatGPT

    “What's the best TV attribution platform for a media team?”

    1. 1Tatari
    2. 2Measured
    3. 3MNTN

  • Searched Google, AI Overview

    “tv ad measurement”

    1. 1iSpot

  • Searched Google, AI Overview

    “tv attribution software”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Which TV attribution platforms compete with Tatari?

    Tatari against TV attribution platforms worldwide, by month

    Share of searches by month for Tatari, Comscore, iSpot, Samba TV, Innovid, VideoAmp. The figures are in the table below the chart.

    View monthly share of searches table
    MonthTatariComscoreiSpotSamba TVInnovidVideoAmpMNTNMeasured
    Oct 202520.1%24.2%24.2%19.8%7.2%3.9%0.52%0.19%
    Nov 202523.4%23.1%28.2%12.6%8.4%3.8%0.41%0.14%
    Dec 202526.9%21.7%26.6%11.9%7.9%4.3%0.57%0.16%
    Jan 202627.5%27.2%22.2%9.9%8.1%4.4%0.59%0.14%
    Feb 202629.7%19.6%19.6%19.6%7.1%3.9%0.42%0.15%
    Mar 202627.5%27.2%22.2%9.9%8.1%4.4%0.59%0.21%
    Apr 202637.8%20.5%20.5%9.1%7.5%4%0.44%0.15%
    May 202629.6%24%24%10.7%7.1%3.9%0.52%0.15%
    Jun 202628.1%22.8%27.8%10.2%6.8%3.7%0.49%0.17%
    Jul 202631.9%21.2%25.9%9.4%7.7%3.3%0.45%0.16%
    Aug 202629.9%24.3%24.3%8.9%7.2%4.8%0.52%0.18%
    Sep 202630.4%24.6%24.6%9%7.3%3.2%0.65%0.15%

    1. 1.Tatari

      30.4%

      Held 1st. 18.3K estimated branded searches, +0.16% vs prior month. Share +0.5 points.

    2. 2.Comscore

      24.6%

      Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share +0.4 points.

    3. 3.iSpot

      24.6%

      Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.4 points.

    4. 4.Samba TV

      9%

      Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

    5. 5.Innovid

      7.3%

      Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

    6. 6.VideoAmp

      3.2%

      Held 6th. 1.9K estimated branded searches, -34.4% vs prior month. Share -1.6 points.

    7. 7.MNTN

      0.65%

      Held 7th. 390 estimated branded searches, +21.9% vs prior month. Share +0.1 points.

    8. 8.Measured

      0.15%

      Held 8th. 90 estimated branded searches, -18.2% vs prior month. Share 0 points.

    Compare popularity between Tatari and its closest rivals

    Every comparison with Tatari

    18 comparisons

    How has branded search demand for Tatari changed worldwide over the last 12 months?

    4 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Tatari worldwide rose from 15K to 18.3K.
    • Across the 12 months ending September 2026, Tatari’s share of searches among TV attribution platforms worldwide increased from 20.1% to 30.4%.
    • Across the 12 months ending September 2026, Tatari’s share of searches among TV attribution platforms worldwide peaked at 37.8% in April 2026 and was lowest at 20.1% in October 2025.
    • Across the 12 months ending September 2026, Tatari rose from 3rd to 1st among TV attribution platforms worldwide.

    How did search popularity change for TV attribution platforms worldwide in September 2026?

    6 changes

    1. In September 2026, Tatari gained share of searches among TV attribution platforms worldwide, from 29.9% to 30.4%.

    2. In September 2026, VideoAmp lost share of searches among TV attribution platforms worldwide, from 4.8% to 3.2%.

    3. Estimated monthly branded searches for Samba TV worldwide fell 63.5% over 12 measured months, from 14.8K to 5.4K in September 2026.

    4. Estimated monthly branded searches for Measured worldwide fell 35.7% over 12 measured months, from 140 to 90 in September 2026.

    5. Estimated monthly branded searches for Innovid worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

    6. Estimated monthly branded searches for Comscore worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

    How are Tatari’s branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Tatari’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • tatari
    • tatari tv
    • tatari.tv

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    How the Brand Demand Index is measured

    Where does Tatari compete?

    Tatari is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Connected TV advertising platforms7th of 130.98%Show ranking
    Connected TV measurement platforms1st of 727.5%Show ranking
    TV attribution platforms1st of 830.4%Shown above
    Creator with pink hair and a pink jacket

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