iSpot vs Tatari:Which is more popular?
In September 2026, Tatari had more branded searches than iSpot among TV attribution platforms worldwide. Tatari had about 18,300 branded searches, while iSpot had 14,800. Tatari made up 30.4% of all TV attribution platform searches we track, and iSpot accounted for 24.6%. When we asked ChatGPT and Google AI Overviews about TV attribution platforms, iSpot and Tatari each appeared in three of the five answers. Tatari was mentioned before iSpot in every answer.
Who do people search for more?
Tatari, about 23% more searches than iSpot
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Tatari, named ahead of iSpot in every answer
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Top TV attribution platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, iSpot was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tatari was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tatari was listed before iSpot in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tatari3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
iSpot3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MNTN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Measured2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Innovid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Comscore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samba TV0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
VideoAmp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about TV attribution platforms
5 answers
Asked ChatGPT
“Which TV attribution platform should I use?”
Asked ChatGPT
“What are the best TV attribution platforms?”
Asked ChatGPT
“What's the best TV attribution platform for a media team?”
Searched Google, AI Overview
“tv ad measurement”
Searched Google, AI Overview
“tv attribution software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is iSpot or Tatari more popular in search?
This chart shows how often people search Google for iSpot and Tatari by name. Each line represents a brand's share of searches for all eight TV attribution platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Tatari, iSpot. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tatari | Comscore | iSpot | Samba TV | Innovid | VideoAmp | MNTN | Measured |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.1% | 24.2% | 24.2% | 19.8% | 7.2% | 3.9% | 0.52% | 0.19% |
| Nov 2025 | 23.4% | 23.1% | 28.2% | 12.6% | 8.4% | 3.8% | 0.41% | 0.14% |
| Dec 2025 | 26.9% | 21.7% | 26.6% | 11.9% | 7.9% | 4.3% | 0.57% | 0.16% |
| Jan 2026 | 27.5% | 27.2% | 22.2% | 9.9% | 8.1% | 4.4% | 0.59% | 0.14% |
| Feb 2026 | 29.7% | 19.6% | 19.6% | 19.6% | 7.1% | 3.9% | 0.42% | 0.15% |
| Mar 2026 | 27.5% | 27.2% | 22.2% | 9.9% | 8.1% | 4.4% | 0.59% | 0.21% |
| Apr 2026 | 37.8% | 20.5% | 20.5% | 9.1% | 7.5% | 4% | 0.44% | 0.15% |
| May 2026 | 29.6% | 24% | 24% | 10.7% | 7.1% | 3.9% | 0.52% | 0.15% |
| Jun 2026 | 28.1% | 22.8% | 27.8% | 10.2% | 6.8% | 3.7% | 0.49% | 0.17% |
| Jul 2026 | 31.9% | 21.2% | 25.9% | 9.4% | 7.7% | 3.3% | 0.45% | 0.16% |
| Aug 2026 | 29.9% | 24.3% | 24.3% | 8.9% | 7.2% | 4.8% | 0.52% | 0.18% |
| Sep 2026 | 30.4% | 24.6% | 24.6% | 9% | 7.3% | 3.2% | 0.65% | 0.15% |
How has the iSpot and Tatari comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Tatari took it in December 2025.
- Across the 12 months ending September 2026, iSpot’s share of searches among TV attribution platforms worldwide moved from 24.2% to 24.6%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 12 months ending September 2026, Tatari’s share of searches among TV attribution platforms worldwide moved from 20.1% to 30.4%, and its estimated monthly branded searches moved from 15K to 18.3K.
How did search popularity change for TV attribution platforms worldwide in September 2026?
2 changes
In September 2026, Tatari gained share of searches among TV attribution platforms worldwide, from 29.9% to 30.4%.
Estimated monthly branded searches for iSpot worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using iSpot’s and Tatari’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among TV attribution platforms
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