Innovid vs Samba TV:Which is more popular by branded search?
In August 2026, Samba TV had more branded searches than Innovid among TV attribution platforms worldwide. Samba TV was estimated to have 5.4K branded searches compared to Innovid’s 4.5K, and held a 12.7% Share of Search versus Innovid’s 10.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Innovid or Samba TV?
Compare the platforms that measure TV and streaming ad outcomes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Samba TV, Innovid. The figures are in the table below the chart.
View monthly share of search table
| Month | Comscore | iSpot | Samba TV | Innovid | VideoAmp |
|---|---|---|---|---|---|
| Oct 2025 | 30.5% | 30.4% | 24.9% | 9.2% | 5% |
| Nov 2025 | 30.3% | 36.9% | 16.5% | 11.2% | 5.1% |
| Dec 2025 | 30% | 36.5% | 16.3% | 11% | 6.1% |
| Jan 2026 | 37.7% | 30.7% | 13.7% | 11.7% | 6.2% |
| Feb 2026 | 28% | 27.9% | 27.9% | 10.6% | 5.6% |
| Mar 2026 | 37.9% | 30.8% | 13.7% | 11.4% | 6.2% |
| Apr 2026 | 33.2% | 33.1% | 14.8% | 12.3% | 6.7% |
| May 2026 | 34.4% | 34.3% | 15.3% | 10.4% | 5.7% |
| Jun 2026 | 31.9% | 38.9% | 14.2% | 9.7% | 5.4% |
| Jul 2026 | 31.3% | 38.2% | 13.9% | 11.5% | 5.1% |
| Aug 2026 | 34.9% | 34.8% | 12.7% | 10.5% | 7% |
| Sep 2026 | — | — | — | — | — |
How has the Innovid and Samba TV comparison changed over the last 12 months?
3 findings
- Samba TV was ahead of Innovid in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Innovid’s estimated Share of Search among TV attribution platforms worldwide moved from 9.2% to 10.5%, and its estimated monthly branded searches moved from 5.5K to 4.5K.
- Across the 11 months ending August 2026, Samba TV’s estimated Share of Search among TV attribution platforms worldwide moved from 24.9% to 12.7%, and its estimated monthly branded searches moved from 14.8K to 5.4K.
How did search popularity change for TV attribution platforms worldwide in August 2026?
2 changes
In August 2026, Samba TV lost estimated Share of Search among TV attribution platforms worldwide, from 13.9% to 12.7%.
In August 2026, Innovid lost estimated Share of Search among TV attribution platforms worldwide, from 11.5% to 10.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Innovid’s and Samba TV’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.