Innovid vs tvScientific:Which is more popular?
In September 2026, Innovid had more branded searches than tvScientific among connected TV advertising platforms worldwide. Innovid had about 4,400 branded searches, while tvScientific had 1,300. Innovid made up 3.1% of all connected TV advertising platform searches we track, and tvScientific accounted for 0.91%. When we asked ChatGPT and Google AI Overviews about connected TV advertising platforms, tvScientific appeared in two of the five answers and Innovid in none.
Who do people search for more?
Innovid, about 3 searches for every 1 for tvScientific
Who does AI mention more?
tvScientific, mentioned in 2 of 5 answers, Innovid in 0
Who does AI recommend more?
tvScientific, the only one of the two named
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Top connected TV advertising platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, tvScientific was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Innovid did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
The Trade Desk1st
MNTN2nd
StackAdapt3rd
Amazon DSP4th
Tatari5th- tvScientific6th
Beachfront–- Innovid–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Trade Desk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- StackAdapt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MNTN4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Amazon DSP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tatari2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- tvScientific2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beachfront0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Innovid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about connected TV advertising platforms
5 answers
Asked ChatGPT
“Which connected TV advertising platform should I use?”
Asked ChatGPT
“What are the best connected TV advertising platforms?”
Asked ChatGPT
“What's the best connected TV advertising platform for buying TV ads?”
Searched Google, AI Overview
“connected tv advertising platforms”
Searched Google, AI Overview
“connected tv ads”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Innovid or tvScientific more popular in search?
This chart shows how often people search Google for Innovid and tvScientific by name. Each line represents a brand's share of searches for all eight connected TV advertising platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Innovid, tvScientific. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Trade Desk | Amazon DSP | StackAdapt | Tatari | Beachfront | Innovid | tvScientific | MNTN |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.8% | 29.8% | 13.5% | 9% | 6% | 3.3% | 1.4% | 0.23% |
| Nov 2025 | 37.4% | 24.8% | 13.7% | 11.2% | 7.4% | 4% | 1.2% | 0.19% |
| Dec 2025 | 33.2% | 26.6% | 12.1% | 12% | 8% | 3.5% | 4.3% | 0.26% |
| Jan 2026 | 39.4% | 21.3% | 14.5% | 11.8% | 7.8% | 3.5% | 1.5% | 0.25% |
| Feb 2026 | 41.1% | 18.1% | 12.3% | 15% | 8.1% | 3.6% | 1.6% | 0.21% |
| Mar 2026 | 44.4% | 19.4% | 13.2% | 10.8% | 7.1% | 3.2% | 1.7% | 0.23% |
| Apr 2026 | 32.7% | 21.1% | 14.3% | 17.3% | 9.4% | 3.4% | 1.5% | 0.2% |
| May 2026 | 35.5% | 22.4% | 15.3% | 12.3% | 10% | 3% | 1.3% | 0.22% |
| Jun 2026 | 34.8% | 22% | 14.9% | 12.1% | 12% | 2.9% | 1.1% | 0.21% |
| Jul 2026 | 32.1% | 20% | 13.5% | 13.5% | 16.4% | 3.3% | 0.96% | 0.19% |
| Aug 2026 | 39.1% | 17.1% | 14.2% | 11.5% | 14% | 2.8% | 1% | 0.2% |
| Sep 2026 | 35.5% | 19% | 15.7% | 12.8% | 12.7% | 3.1% | 0.91% | 0.27% |
How has the Innovid and tvScientific comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: tvScientific took it in December 2025, Innovid took it in January 2026.
- Across the 12 months ending September 2026, Innovid’s share of searches among connected TV advertising platforms worldwide moved from 3.3% to 3.1%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
- Across the 12 months ending September 2026, tvScientific’s share of searches among connected TV advertising platforms worldwide moved from 1.4% to 0.91%, and its estimated monthly branded searches moved from 2.4K to 1.3K.
How did search popularity change for connected TV advertising platforms worldwide in September 2026?
2 changes
Estimated monthly branded searches for tvScientific worldwide fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026.
Estimated monthly branded searches for Innovid worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Innovid’s and tvScientific’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Innovid
1 branded search term
- innovid
tvScientific
1 branded search term
- tvscientific
Other head-to-heads among connected TV advertising platforms
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