MNTN vs Samba TV:Which is searched more?
In September 2026, Samba TV had more branded searches than MNTN among TV attribution platforms worldwide. Samba TV had about 5,400 branded searches, while MNTN had 390. Samba TV made up 9% of all TV attribution platform searches we track, and MNTN accounted for 0.65%. These are worldwide searches for English-language branded terms.
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Is MNTN or Samba TV more popular in search?
Compare the platforms that measure TV and streaming ad outcomes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Samba TV, MNTN. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tatari | Comscore | iSpot | Samba TV | Innovid | VideoAmp | MNTN | Measured |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.1% | 24.2% | 24.2% | 19.8% | 7.2% | 3.9% | 0.52% | 0.19% |
| Nov 2025 | 23.4% | 23.1% | 28.2% | 12.6% | 8.4% | 3.8% | 0.41% | 0.14% |
| Dec 2025 | 26.9% | 21.7% | 26.6% | 11.9% | 7.9% | 4.3% | 0.57% | 0.16% |
| Jan 2026 | 27.5% | 27.2% | 22.2% | 9.9% | 8.1% | 4.4% | 0.59% | 0.14% |
| Feb 2026 | 29.7% | 19.6% | 19.6% | 19.6% | 7.1% | 3.9% | 0.42% | 0.15% |
| Mar 2026 | 27.5% | 27.2% | 22.2% | 9.9% | 8.1% | 4.4% | 0.59% | 0.21% |
| Apr 2026 | 37.8% | 20.5% | 20.5% | 9.1% | 7.5% | 4% | 0.44% | 0.15% |
| May 2026 | 29.6% | 24% | 24% | 10.7% | 7.1% | 3.9% | 0.52% | 0.15% |
| Jun 2026 | 28.1% | 22.8% | 27.8% | 10.2% | 6.8% | 3.7% | 0.49% | 0.17% |
| Jul 2026 | 31.9% | 21.2% | 25.9% | 9.4% | 7.7% | 3.3% | 0.45% | 0.16% |
| Aug 2026 | 29.9% | 24.3% | 24.3% | 8.9% | 7.2% | 4.8% | 0.52% | 0.18% |
| Sep 2026 | 30.4% | 24.6% | 24.6% | 9% | 7.3% | 3.2% | 0.65% | 0.15% |
How has the MNTN and Samba TV comparison changed over the last 12 months?
3 findings
- Samba TV was ahead of MNTN in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MNTN’s share of searches among TV attribution platforms worldwide moved from 0.52% to 0.65%, and its estimated monthly branded searches held steady at 390.
- Across the 12 months ending September 2026, Samba TV’s share of searches among TV attribution platforms worldwide moved from 19.8% to 9%, and its estimated monthly branded searches moved from 14.8K to 5.4K.
How did search popularity change for TV attribution platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for Samba TV worldwide fell 63.5% over 12 measured months, from 14.8K to 5.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using MNTN’s and Samba TV’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among TV attribution platforms
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