Brandwave

How popular isAmazon DSP in search?

In August 2026, there were an estimated 27.1K branded searches for Amazon DSP worldwide which is down 45.3% over the last 11 months. Amazon DSP holds 16% estimated Share of Search among display advertising platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. The Trade Desk36.6%
  2. Criteo24.5%
  3. Google Ads19.5%
  4. Amazon DSP16%
  5. AdRoll3.4%
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Which display advertising platforms compete with Amazon DSP?

Amazon DSP against display advertising platforms worldwide, by month

Share of Search by month for The Trade Desk, Criteo, Google Ads, Amazon DSP, AdRoll. The figures are in the table below the chart.

View monthly share of search table
MonthThe Trade DeskCriteoGoogle AdsAmazon DSPAdRoll
Oct 202529.2%29.3%12.9%23.6%4.9%
Nov 202529.6%29.8%16%19.6%5%
Dec 202527.7%27.6%18.1%22.1%4.6%
Jan 202633%27%17.8%17.8%4.5%
Feb 202634.1%27.9%18.3%15%4.7%
Mar 202637.7%25.1%16.5%16.5%4.3%
Apr 202628.3%27.6%22.2%18.1%3.8%
May 202631.8%24.8%19.9%19.9%3.5%
Jun 202630.1%28.8%18.9%18.9%3.3%
Jul 202627.3%31.5%20.7%16.9%3.6%
Aug 202636.6%24.5%19.5%16%3.4%
Sep 2026—————

  1. 1.The Trade Desk

    36.6%

    Moved from 2nd to 1st. 62K estimated branded searches, +41.4% vs prior month. Share +9.2 points.

  2. 2.Criteo

    24.5%

    Moved from 1st to 2nd. 41.4K estimated branded searches, -17.8% vs prior month. Share -7 points.

  3. 3.Google Ads

    19.5%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -1.1 points.

  4. 4.Amazon DSP

    16%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.9 points.

  5. 5.AdRoll

    3.4%

    Held 5th. 5.8K estimated branded searches, -0.86% vs prior month. Share -0.2 points.

Compare search popularity between Amazon DSP and its closest rivals

How has branded search demand for Amazon DSP changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Amazon DSP worldwide fell from 49.5K to 27.1K.
  • Across the 11 months ending August 2026, Amazon DSP’s estimated Share of Search among display advertising platforms worldwide decreased from 23.6% to 16%.
  • Across the 11 months ending August 2026, Amazon DSP’s estimated Share of Search among display advertising platforms worldwide peaked at 23.6% in October 2025 and was lowest at 15% in February 2026.
  • Across the 11 months ending August 2026, Amazon DSP fell from 3rd to 4th among display advertising platforms worldwide.

How did search popularity change for display advertising platforms worldwide in August 2026?

  1. In August 2026, The Trade Desk overtook Criteo to take the highest estimated Share of Search among display advertising platforms worldwide, at 36.6%.

  2. In August 2026, Criteo lost estimated Share of Search among display advertising platforms worldwide, from 31.5% to 24.5%.

  3. In August 2026, Google Ads lost estimated Share of Search among display advertising platforms worldwide, from 20.7% to 19.5%.

  4. In August 2026, Amazon DSP lost estimated Share of Search among display advertising platforms worldwide, from 16.9% to 16%.

  5. Estimated monthly branded searches for AdRoll worldwide fell 43.6% over 11 measured months, from 10.3K to 5.8K in August 2026.

Where does Amazon DSP compete?

Amazon DSP is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Display advertising platforms4th of 516%Shown above
Programmatic advertising platforms3rd of 619.9%Show ranking
Programmatic advertising platforms2nd of 528.9%Show ranking

How is Amazon DSP measured?

Brandwave collects information about searches that people make online using Amazon DSP’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • amazon dsp

How the Brand Demand Index is measured

Who owns Amazon DSP?

Amazon DSP is owned by Amazon. Brandwave also tracks Amazon, Amazon Connect, Amazon Music, Amazon SES, Amazon Web Services, Audible, eero, Kindle and Ring, owned by the same company, worldwide.

Do you work for Amazon DSP? To request corrections or removal please contact us via our support page and we will be happy to assist.

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