Amazon DSP vs Basis Technologies:Which is more popular by branded search?
In August 2026, Amazon DSP had more branded searches than Basis Technologies among programmatic advertising platforms worldwide. Amazon DSP was estimated to have 27.1K branded searches compared to Basis Technologies’ 2K, and held a 19.9% Share of Search versus Basis Technologies’ 1.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Amazon DSP or Basis Technologies?
Compare the programmatic advertising platforms brands run campaigns with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Amazon DSP, Basis Technologies. The figures are in the table below the chart.
View monthly share of search table
| Month | The Trade Desk | Criteo | Amazon DSP | Xandr | Basis Technologies | MediaMath |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 33.2% | 26.7% | 2.9% | 3% | 1% |
| Nov 2025 | 35.1% | 35.4% | 23.2% | 3.1% | 2.1% | 1.1% |
| Dec 2025 | 33.4% | 33.3% | 26.7% | 3.6% | 2% | 1% |
| Jan 2026 | 40% | 32.9% | 21.6% | 2.9% | 1.6% | 1% |
| Feb 2026 | 41.8% | 34.1% | 18.3% | 3% | 1.7% | 1.1% |
| Mar 2026 | 45.2% | 30.1% | 19.7% | 2.6% | 1.5% | 0.95% |
| Apr 2026 | 36.2% | 35.3% | 23.1% | 2.5% | 1.8% | 1.1% |
| May 2026 | 39.4% | 30.8% | 24.7% | 2.7% | 1.5% | 0.97% |
| Jun 2026 | 36.8% | 35.3% | 23.1% | 2.5% | 1.4% | 0.91% |
| Jul 2026 | 34.4% | 39.6% | 21.3% | 2.3% | 1.5% | 0.79% |
| Aug 2026 | 45.4% | 30.4% | 19.9% | 2.1% | 1.5% | 0.73% |
| Sep 2026 | — | — | — | — | — | — |
How has the Amazon DSP and Basis Technologies comparison changed over the last 12 months?
3 findings
- Amazon DSP was ahead of Basis Technologies in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazon DSP’s estimated Share of Search among programmatic advertising platforms worldwide moved from 26.7% to 19.9%, and its estimated monthly branded searches moved from 49.5K to 27.1K.
- Across the 11 months ending August 2026, Basis Technologies’ estimated Share of Search among programmatic advertising platforms worldwide moved from 3% to 1.5%, and its estimated monthly branded searches moved from 5.5K to 2K.
How did search popularity change for programmatic advertising platforms worldwide in August 2026?
2 changes
In August 2026, Amazon DSP lost estimated Share of Search among programmatic advertising platforms worldwide, from 21.3% to 19.9%.
Estimated monthly branded searches for Basis Technologies worldwide fell 63.8% over 11 measured months, from 5.5K to 2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Amazon DSP’s and Basis Technologies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon DSP
1 branded search term
- amazon dsp
Basis Technologies
2 branded search terms
- basis technologies
- basis.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.