Brandwave

Criteo vs StackAdapt:Which is more popular?

In September 2026, Criteo had more branded searches than StackAdapt among programmatic advertising platforms worldwide. Criteo had about 40,500 branded searches, while StackAdapt had 22,400. Criteo made up 27.4% of all programmatic advertising platform searches we track, and StackAdapt accounted for 15.1%. When we asked ChatGPT and Google AI Overviews about programmatic advertising platforms, StackAdapt appeared in all five answers and Criteo in one. StackAdapt was mentioned before Criteo in every answer.

Among programmatic advertising platforms worldwide in September 2026

Who do people search for more?

Criteo, about 81% more searches than StackAdapt

Criteo 40.5K searchesStackAdapt 22.4K searches

Who does AI mention more?

StackAdapt, mentioned in every answer we collected

StackAdapt in 5 of 5Criteo in 1 of 5

Who does AI recommend more?

StackAdapt, named ahead of Criteo in every answer

StackAdapt first in 5Criteo never first

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Top programmatic advertising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, StackAdapt appeared in all five answers. Criteo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. StackAdapt was listed before Criteo in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Trade Desk1st
  2. StackAdapt2nd
  3. Google Display & Video 3603rd
  4. Display & Video 3604th
  5. Amazon DSP5th
  6. Basis Technologies6th
  7. Criteo7th
  8. Xandr–
  9. MediaMath–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Trade Desk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon DSP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • StackAdapt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Display & Video 3605 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Display & Video 3604 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Basis Technologies3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Criteo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xandr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MediaMath0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about programmatic advertising platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Criteo or StackAdapt more popular in search?

This chart shows how often people search Google for Criteo and StackAdapt by name. Each line represents a brand's share of searches for all nine programmatic advertising platforms we track, month by month, from English-language searches worldwide.

Criteo and StackAdapt among programmatic advertising platforms worldwide, by month

Share of searches by month for Criteo, StackAdapt. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Trade DeskCriteoAmazon DSPStackAdaptXandrBasis TechnologiesDisplay & Video 360MediaMathGoogle Display & Video 360
Oct 202529.4%29.1%23.8%10.8%2.6%2.6%0.83%0.77%0.19%
Nov 202530.9%30.6%20.5%11.4%2.7%1.8%0.98%0.8%0.24%
Dec 202529.6%29.1%23.8%10.8%3.2%1.7%0.98%0.72%0.19%
Jan 202634.7%28%18.8%12.7%2.5%1.4%0.84%0.91%0.18%
Feb 202636.9%29.7%16.2%11%2.6%1.5%0.95%0.96%0.23%
Mar 202639.5%25.8%17.3%11.7%2.3%1.3%1.1%0.84%0.25%
Apr 202630.9%29.8%19.9%13.6%2.2%1.5%1.1%0.78%0.19%
May 202633.3%25.8%21.1%14.4%2.3%1.2%1%0.64%0.25%
Jun 202631.6%29.9%20%13.5%2.2%1.2%0.89%0.6%0.19%
Jul 202629.8%34%18.6%12.5%2%1.3%1%0.6%0.18%
Aug 202638.9%25.5%17.1%14.1%1.8%1.2%0.76%0.55%0.13%
Sep 202634.1%27.4%18.3%15.1%2%1.3%0.99%0.59%0.18%

How has the Criteo and StackAdapt comparison changed over the last 12 months?

3 findings

How did search popularity change for programmatic advertising platforms worldwide in September 2026?

2 changes

  1. In September 2026, Criteo gained share of searches among programmatic advertising platforms worldwide, from 25.5% to 27.4%.

  2. In September 2026, StackAdapt gained share of searches among programmatic advertising platforms worldwide, from 14.1% to 15.1%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Criteo’s and StackAdapt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Criteo

1 branded search term

  • criteo

StackAdapt

3 branded search terms

  • stackadapt
  • stackadapt dsp
  • stackadapt programmatic advertising

How the Brand Demand Index is measured

Other head-to-heads among programmatic advertising platforms

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