Amazon DSP vs Criteo:Which is searched more?
In August 2026, Amazon DSP had more branded searches than Criteo among programmatic advertising platforms worldwide. Amazon DSP was estimated to have 54.2K branded searches compared to Criteo’s 41.4K, and held a 33.1% Share of Search versus Criteo’s 25.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Amazon DSP or Criteo?
Compare the programmatic advertising platforms brands run campaigns with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Amazon DSP, Criteo. The figures are in the table below the chart.
View monthly share of search table
| Month | Amazon DSP | Criteo |
|---|---|---|
| Oct 2025 | 42.2% | 26.2% |
| Nov 2025 | 37.7% | 28.7% |
| Dec 2025 | 42.2% | 26.3% |
| Jan 2026 | 35.5% | 27% |
| Feb 2026 | 31% | 28.9% |
| Mar 2026 | 32.9% | 25.1% |
| Apr 2026 | 37.6% | 28.6% |
| May 2026 | 39.6% | 24.7% |
| Jun 2026 | 37.6% | 28.6% |
| Jul 2026 | 35.1% | 32.7% |
| Aug 2026 | 33.1% | 25.3% |
| Sep 2026 | — | — |
How has the Amazon DSP and Criteo comparison changed over the last 12 months?
3 findings
- Amazon DSP was ahead of Criteo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazon DSP’s estimated Share of Search among programmatic advertising platforms worldwide moved from 42.2% to 33.1%, and its estimated monthly branded searches moved from 99K to 54.2K.
- Across the 11 months ending August 2026, Criteo’s estimated Share of Search among programmatic advertising platforms worldwide moved from 26.2% to 25.3%, and its estimated monthly branded searches moved from 61.5K to 41.4K.
How did search popularity change for programmatic advertising platforms worldwide in August 2026?
3 changes
In August 2026, The Trade Desk overtook Criteo to take the highest estimated Share of Search among programmatic advertising platforms worldwide, at 37.9%.
In August 2026, Criteo lost estimated Share of Search among programmatic advertising platforms worldwide, from 32.7% to 25.3%.
In August 2026, Amazon DSP lost estimated Share of Search among programmatic advertising platforms worldwide, from 35.1% to 33.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Amazon DSP’s and Criteo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon DSP
2 branded search terms
- amazon dsp
- amazondsp
Criteo
3 branded search terms
- criteo
- criteo retail media
- criteo.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.