Brandwave

How popular isGoogle Display & Video 360?

In September 2026, people searched for Google Display & Video 360 by name about 260 times worldwide, a 33.3% decrease from the previous year. These searches made up 0.18% of all global programmatic advertising platform searches, placing Google Display & Video 360 ninth out of nine platforms. When we asked both ChatGPT and Google AI Overviews about programmatic advertising platforms, Google Display & Video 360 appeared in four of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Google Display & Video 360 is the ninth most searched of 9 competitors and the third most recommended in AI answers.

  1. The Trade DeskShare of searches 34.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. CriteoShare of searches 27.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  3. Amazon DSPShare of searches 18.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
  4. StackAdaptShare of searches 15.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. Google Display & Video 360Share of searches 0.18%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top programmatic advertising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Display & Video 360 was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Google Display & Video 360 is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Trade Desk1st
  2. StackAdapt2nd
  3. Google Display & Video 3603rd
  4. Display & Video 3604th
  5. Amazon DSP5th
  6. Basis Technologies6th
  7. Criteo7th
  8. Xandr–
  9. MediaMath–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Trade Desk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon DSP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • StackAdapt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Display & Video 3605 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Display & Video 3604 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Basis Technologies3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Criteo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xandr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MediaMath0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about programmatic advertising platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which programmatic advertising platforms compete with Google Display & Video 360?

Google Display & Video 360 against programmatic advertising platforms worldwide, by month

Share of searches by month for The Trade Desk, Criteo, Amazon DSP, StackAdapt, Google Display & Video 360. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Trade DeskCriteoAmazon DSPStackAdaptXandrBasis TechnologiesDisplay & Video 360MediaMathGoogle Display & Video 360
Oct 202529.4%29.1%23.8%10.8%2.6%2.6%0.83%0.77%0.19%
Nov 202530.9%30.6%20.5%11.4%2.7%1.8%0.98%0.8%0.24%
Dec 202529.6%29.1%23.8%10.8%3.2%1.7%0.98%0.72%0.19%
Jan 202634.7%28%18.8%12.7%2.5%1.4%0.84%0.91%0.18%
Feb 202636.9%29.7%16.2%11%2.6%1.5%0.95%0.96%0.23%
Mar 202639.5%25.8%17.3%11.7%2.3%1.3%1.1%0.84%0.25%
Apr 202630.9%29.8%19.9%13.6%2.2%1.5%1.1%0.78%0.19%
May 202633.3%25.8%21.1%14.4%2.3%1.2%1%0.64%0.25%
Jun 202631.6%29.9%20%13.5%2.2%1.2%0.89%0.6%0.19%
Jul 202629.8%34%18.6%12.5%2%1.3%1%0.6%0.18%
Aug 202638.9%25.5%17.1%14.1%1.8%1.2%0.76%0.55%0.13%
Sep 202634.1%27.4%18.3%15.1%2%1.3%0.99%0.59%0.18%

  1. 1.The Trade Desk

    34.1%

    Held 1st. 50.5K estimated branded searches, -18.3% vs prior month. Share -4.7 points.

  2. 2.Criteo

    27.4%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +1.9 points.

  3. 3.Amazon DSP

    18.3%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +1.3 points.

  4. 4.StackAdapt

    15.1%

    Held 4th. 22.4K estimated branded searches, -0.22% vs prior month. Share +1 points.

  5. 5.Xandr

    2%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Basis Technologies

    1.3%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Display & Video 360

    0.99%

    Held 7th. 1.5K estimated branded searches, +22.5% vs prior month. Share +0.2 points.

  8. 8.MediaMath

    0.59%

    Held 8th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Google Display & Video 360

    0.18%

    Held 9th. 260 estimated branded searches, +23.8% vs prior month. Share 0 points.

Compare popularity between Google Display & Video 360 and its closest rivals

Every comparison with Google Display & Video 360

8 comparisons

How has branded search demand for Google Display & Video 360 changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Google Display & Video 360 worldwide fell from 390 to 260.
  • Across the 12 months ending September 2026, Google Display & Video 360’s share of searches among programmatic advertising platforms worldwide held steady, from 0.19% to 0.18%.

How did search popularity change for programmatic advertising platforms worldwide in September 2026?

6 changes

  1. In September 2026, Criteo gained share of searches among programmatic advertising platforms worldwide, from 25.5% to 27.4%.

  2. In September 2026, Amazon DSP gained share of searches among programmatic advertising platforms worldwide, from 17.1% to 18.3%.

  3. In September 2026, StackAdapt gained share of searches among programmatic advertising platforms worldwide, from 14.1% to 15.1%.

  4. In September 2026, The Trade Desk lost share of searches among programmatic advertising platforms worldwide, from 38.9% to 34.1%.

  5. Estimated monthly branded searches for Basis Technologies worldwide fell 64.6% over 12 measured months, from 5.4K to 1.9K in September 2026.

  6. Estimated monthly branded searches for Xandr worldwide fell 46.3% over 12 measured months, from 5.4K to 2.9K in September 2026.

How are Google Display & Video 360’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Google Display & Video 360’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • google display & video 360

How the Brand Demand Index is measured

Who owns Google Display & Video 360?

Google Display & Video 360 is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Pub/Sub, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Pixel, Google Project Management Certificate, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide.

Do you work for Google Display & Video 360? To request corrections or removal please contact us via our support page and we will be happy to assist.

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