Brandwave

How popular isThe Trade Desk in search?

In August 2026, there were an estimated 62K branded searches for The Trade Desk worldwide which held steady over the last 11 months. The Trade Desk holds 45.4% estimated Share of Search among programmatic advertising platforms worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. The Trade Desk45.4%
  2. Criteo30.4%
  3. Amazon DSP19.9%
  4. Xandr2.1%
  5. Basis Technologies1.5%
  6. MediaMath0.73%
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Which programmatic advertising platforms compete with The Trade Desk?

The Trade Desk against programmatic advertising platforms worldwide, by month

Share of Search by month for The Trade Desk, Criteo, Amazon DSP, Xandr. The figures are in the table below the chart.

View monthly share of search table
MonthThe Trade DeskCriteoAmazon DSPXandrBasis TechnologiesMediaMath
Oct 202533.1%33.2%26.7%2.9%3%1%
Nov 202535.1%35.4%23.2%3.1%2.1%1.1%
Dec 202533.4%33.3%26.7%3.6%2%1%
Jan 202640%32.9%21.6%2.9%1.6%1%
Feb 202641.8%34.1%18.3%3%1.7%1.1%
Mar 202645.2%30.1%19.7%2.6%1.5%0.95%
Apr 202636.2%35.3%23.1%2.5%1.8%1.1%
May 202639.4%30.8%24.7%2.7%1.5%0.97%
Jun 202636.8%35.3%23.1%2.5%1.4%0.91%
Jul 202634.4%39.6%21.3%2.3%1.5%0.79%
Aug 202645.4%30.4%19.9%2.1%1.5%0.73%
Sep 2026——————

  1. 1.The Trade Desk

    45.4%

    Moved from 2nd to 1st. 62K estimated branded searches, +41.4% vs prior month. Share +11 points.

  2. 2.Criteo

    30.4%

    Moved from 1st to 2nd. 41.4K estimated branded searches, -17.8% vs prior month. Share -9.3 points.

  3. 3.Amazon DSP

    19.9%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -1.4 points.

  4. 4.Xandr

    2.1%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Basis Technologies

    1.5%

    Held 5th. 2K estimated branded searches, +1% vs prior month. Share -0.1 points.

  6. 6.MediaMath

    0.73%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between The Trade Desk and its closest rivals

How has branded search demand for The Trade Desk changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for The Trade Desk worldwide held steady, from 61.3K to 62K.
  • Across the 11 months ending August 2026, The Trade Desk’s estimated Share of Search among programmatic advertising platforms worldwide increased from 33.1% to 45.4%.
  • Across the 11 months ending August 2026, The Trade Desk rose from 2nd to 1st among programmatic advertising platforms worldwide.

How did search popularity change for programmatic advertising platforms worldwide in August 2026?

  1. In August 2026, The Trade Desk overtook Criteo to take the highest estimated Share of Search among programmatic advertising platforms worldwide, at 45.4%.

  2. In August 2026, Criteo lost estimated Share of Search among programmatic advertising platforms worldwide, from 39.6% to 30.4%.

  3. In August 2026, Amazon DSP lost estimated Share of Search among programmatic advertising platforms worldwide, from 21.3% to 19.9%.

  4. Xandr’s estimated Share of Search among programmatic advertising platforms worldwide has lost ground for 3 months in a row, from 2.7% to 2.1% in August 2026.

  5. Estimated monthly branded searches for Basis Technologies worldwide fell 63.8% over 11 measured months, from 5.5K to 2K in August 2026.

  6. Estimated monthly branded searches for MediaMath worldwide fell 47.4% over 11 measured months, from 1.9K to 1K in August 2026.

Where does The Trade Desk compete?

The Trade Desk is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Display advertising platforms1st of 536.6%Show ranking
Programmatic advertising platforms1st of 645.4%Shown above
Digital ad buying platforms1st of 563.4%Show ranking
Programmatic advertising platforms1st of 566.1%Show ranking

How is The Trade Desk measured?

Brandwave collects information about searches that people make online using The Trade Desk’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • the trade desk
  • the trade desk dsp
  • the trade desk programmatic advertising
  • thetradedesk.com

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How the Brand Demand Index is measured

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