Google Display & Video 360 vs The Trade Desk:Which is searched more?

Name: Google Display & Video 360 vs The Trade Desk: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, The Trade Desk had more branded searches than Google Display & Video 360 among programmatic advertising platforms worldwide. The Trade Desk had about 50,500 branded searches, while Google Display & Video 360 had 260. The Trade Desk made up 34.1% of all programmatic advertising platform searches we track, and Google Display & Video 360 accounted for 0.18%. These are worldwide searches for English-language branded terms.

Share of searches among programmatic advertising platforms worldwide in September 2026Is Google Display & Video 360 or The Trade Desk more popular in search?

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Is Google Display & Video 360 or The Trade Desk more popular in search?

Compare the programmatic advertising platforms brands run campaigns with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Google Display & Video 360 and The Trade Desk among programmatic advertising platforms worldwide, by month

Month	The Trade Desk	Criteo	Amazon DSP	StackAdapt	Xandr	Basis Technologies	Display & Video 360	MediaMath	Google Display & Video 360
Oct 2025	29.4%	29.1%	23.8%	10.8%	2.6%	2.6%	0.83%	0.77%	0.19%
Nov 2025	30.9%	30.6%	20.5%	11.4%	2.7%	1.8%	0.98%	0.8%	0.24%
Dec 2025	29.6%	29.1%	23.8%	10.8%	3.2%	1.7%	0.98%	0.72%	0.19%
Jan 2026	34.7%	28%	18.8%	12.7%	2.5%	1.4%	0.84%	0.91%	0.18%
Feb 2026	36.9%	29.7%	16.2%	11%	2.6%	1.5%	0.95%	0.96%	0.23%
Mar 2026	39.5%	25.8%	17.3%	11.7%	2.3%	1.3%	1.1%	0.84%	0.25%
Apr 2026	30.9%	29.8%	19.9%	13.6%	2.2%	1.5%	1.1%	0.78%	0.19%
May 2026	33.3%	25.8%	21.1%	14.4%	2.3%	1.2%	1%	0.64%	0.25%
Jun 2026	31.6%	29.9%	20%	13.5%	2.2%	1.2%	0.89%	0.6%	0.19%
Jul 2026	29.8%	34%	18.6%	12.5%	2%	1.3%	1%	0.6%	0.18%
Aug 2026	38.9%	25.5%	17.1%	14.1%	1.8%	1.2%	0.76%	0.55%	0.13%
Sep 2026	34.1%	27.4%	18.3%	15.1%	2%	1.3%	0.99%	0.59%	0.18%

How has the Google Display & Video 360 and The Trade Desk comparison changed over the last 12 months?

3 findings

The Trade Desk was ahead of Google Display & Video 360 in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Google Display & Video 360’s share of searches among programmatic advertising platforms worldwide moved from 0.19% to 0.18%, and its estimated monthly branded searches moved from 390 to 260.
Across the 12 months ending September 2026, The Trade Desk’s share of searches among programmatic advertising platforms worldwide moved from 29.4% to 34.1%, and its estimated monthly branded searches moved from 61.1K to 50.5K.

How did search popularity change for programmatic advertising platforms worldwide in September 2026?

2 changes

In September 2026, The Trade Desk lost share of searches among programmatic advertising platforms worldwide, from 38.9% to 34.1%.
Estimated monthly branded searches for Google Display & Video 360 worldwide fell 33.3% over 12 measured months, from 390 to 260 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Google Display & Video 360’s and The Trade Desk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.