Brandwave

How popular isXandr in search?

In August 2026, there were an estimated 2.9K branded searches for Xandr worldwide which is down 46.3% over the last 11 months. Xandr holds 2.1% estimated Share of Search among programmatic advertising platforms worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. The Trade Desk45.4%
  2. Criteo30.4%
  3. Amazon DSP19.9%
  4. Xandr2.1%
  5. Basis Technologies1.5%
  6. MediaMath0.73%
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Which programmatic advertising platforms compete with Xandr?

Xandr against programmatic advertising platforms worldwide, by month

Share of Search by month for The Trade Desk, Criteo, Amazon DSP, Xandr. The figures are in the table below the chart.

View monthly share of search table
MonthThe Trade DeskCriteoAmazon DSPXandrBasis TechnologiesMediaMath
Oct 202533.1%33.2%26.7%2.9%3%1%
Nov 202535.1%35.4%23.2%3.1%2.1%1.1%
Dec 202533.4%33.3%26.7%3.6%2%1%
Jan 202640%32.9%21.6%2.9%1.6%1%
Feb 202641.8%34.1%18.3%3%1.7%1.1%
Mar 202645.2%30.1%19.7%2.6%1.5%0.95%
Apr 202636.2%35.3%23.1%2.5%1.8%1.1%
May 202639.4%30.8%24.7%2.7%1.5%0.97%
Jun 202636.8%35.3%23.1%2.5%1.4%0.91%
Jul 202634.4%39.6%21.3%2.3%1.5%0.79%
Aug 202645.4%30.4%19.9%2.1%1.5%0.73%
Sep 2026——————

  1. 1.The Trade Desk

    45.4%

    Moved from 2nd to 1st. 62K estimated branded searches, +41.4% vs prior month. Share +11 points.

  2. 2.Criteo

    30.4%

    Moved from 1st to 2nd. 41.4K estimated branded searches, -17.8% vs prior month. Share -9.3 points.

  3. 3.Amazon DSP

    19.9%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -1.4 points.

  4. 4.Xandr

    2.1%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Basis Technologies

    1.5%

    Held 5th. 2K estimated branded searches, +1% vs prior month. Share -0.1 points.

  6. 6.MediaMath

    0.73%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Xandr and its closest rivals

How has branded search demand for Xandr changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Xandr worldwide fell from 5.4K to 2.9K.
  • Across the 11 months ending August 2026, Xandr’s estimated Share of Search among programmatic advertising platforms worldwide decreased from 2.9% to 2.1%.
  • Across the 11 months ending August 2026, Xandr’s estimated Share of Search among programmatic advertising platforms worldwide peaked at 3.6% in December 2025 and was lowest at 2.1% in August 2026.
  • Across the 11 months ending August 2026, Xandr rose from 5th to 4th among programmatic advertising platforms worldwide.

How did search popularity change for programmatic advertising platforms worldwide in August 2026?

  1. In August 2026, The Trade Desk overtook Criteo to take the highest estimated Share of Search among programmatic advertising platforms worldwide, at 45.4%.

  2. In August 2026, Criteo lost estimated Share of Search among programmatic advertising platforms worldwide, from 39.6% to 30.4%.

  3. In August 2026, Amazon DSP lost estimated Share of Search among programmatic advertising platforms worldwide, from 21.3% to 19.9%.

  4. Xandr’s estimated Share of Search among programmatic advertising platforms worldwide has lost ground for 3 months in a row, from 2.7% to 2.1% in August 2026.

  5. Estimated monthly branded searches for Basis Technologies worldwide fell 63.8% over 11 measured months, from 5.5K to 2K in August 2026.

  6. Estimated monthly branded searches for MediaMath worldwide fell 47.4% over 11 measured months, from 1.9K to 1K in August 2026.

Where does Xandr compete?

Xandr is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ad server platforms4th of 51.3%Show ranking
Programmatic advertising platforms4th of 62.1%Shown above
Programmatic advertising platforms3rd of 53.1%Show ranking

How is Xandr measured?

Brandwave collects information about searches that people make online using Xandr’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • xandr

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How the Brand Demand Index is measured

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