MediaMath vs Xandr:Which is more popular by branded search?
In August 2026, Xandr had more branded searches than MediaMath among programmatic advertising platforms worldwide. Xandr was estimated to have 2.9K branded searches compared to MediaMath’s 1K, and held a 2.1% Share of Search versus MediaMath’s 0.73%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, MediaMath or Xandr?
Compare the programmatic advertising platforms brands run campaigns with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Xandr, MediaMath. The figures are in the table below the chart.
View monthly share of search table
| Month | The Trade Desk | Criteo | Amazon DSP | Xandr | Basis Technologies | MediaMath |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 33.2% | 26.7% | 2.9% | 3% | 1% |
| Nov 2025 | 35.1% | 35.4% | 23.2% | 3.1% | 2.1% | 1.1% |
| Dec 2025 | 33.4% | 33.3% | 26.7% | 3.6% | 2% | 1% |
| Jan 2026 | 40% | 32.9% | 21.6% | 2.9% | 1.6% | 1% |
| Feb 2026 | 41.8% | 34.1% | 18.3% | 3% | 1.7% | 1.1% |
| Mar 2026 | 45.2% | 30.1% | 19.7% | 2.6% | 1.5% | 0.95% |
| Apr 2026 | 36.2% | 35.3% | 23.1% | 2.5% | 1.8% | 1.1% |
| May 2026 | 39.4% | 30.8% | 24.7% | 2.7% | 1.5% | 0.97% |
| Jun 2026 | 36.8% | 35.3% | 23.1% | 2.5% | 1.4% | 0.91% |
| Jul 2026 | 34.4% | 39.6% | 21.3% | 2.3% | 1.5% | 0.79% |
| Aug 2026 | 45.4% | 30.4% | 19.9% | 2.1% | 1.5% | 0.73% |
| Sep 2026 | — | — | — | — | — | — |
How has the MediaMath and Xandr comparison changed over the last 12 months?
3 findings
- Xandr was ahead of MediaMath in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MediaMath’s estimated Share of Search among programmatic advertising platforms worldwide moved from 1% to 0.73%, and its estimated monthly branded searches moved from 1.9K to 1K.
- Across the 11 months ending August 2026, Xandr’s estimated Share of Search among programmatic advertising platforms worldwide moved from 2.9% to 2.1%, and its estimated monthly branded searches moved from 5.4K to 2.9K.
How did search popularity change for programmatic advertising platforms worldwide in August 2026?
2 changes
Xandr’s estimated Share of Search among programmatic advertising platforms worldwide has lost ground for 3 months in a row, from 2.7% to 2.1% in August 2026.
Estimated monthly branded searches for MediaMath worldwide fell 47.4% over 11 measured months, from 1.9K to 1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using MediaMath’s and Xandr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.