Brandwave

OpenX vs Xandr:Which is more popular?

In September 2026, OpenX had more branded searches than Xandr among ad server platforms worldwide. OpenX had about 6,600 branded searches, while Xandr had 2,900. OpenX made up 2.4% of all ad server platform searches we track, and Xandr accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about ad server platforms, OpenX appeared in two of the five answers and Xandr in none.

Among ad server platforms worldwide in September 2026

Who do people search for more?

OpenX, about 2 searches for every 1 for Xandr

OpenX 6.6K searchesXandr 2.9K searches

Who does AI mention more?

OpenX, mentioned in 2 of 5 answers, Xandr in 0

OpenX in 2 of 5Xandr in 0 of 5

Who does AI recommend more?

OpenX, the only one of the two named

OpenX first in 2Xandr never named

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Top ad server platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OpenX was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Xandr did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Ad Manager1st
  2. Kevel2nd
  3. AdButler3rd
  4. Revive Adserver4th
  5. Broadstreet4th
  6. OpenX6th
  7. Amazon Ads–
  8. Xandr–
  9. Sizmek–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Ad Manager5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kevel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AdButler4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Revive Adserver4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OpenX2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Broadstreet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon Ads0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xandr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sizmek0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ad server platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is OpenX or Xandr more popular in search?

This chart shows how often people search Google for OpenX and Xandr by name. Each line represents a brand's share of searches for all nine ad server platforms we track, month by month, from English-language searches worldwide.

OpenX and Xandr among ad server platforms worldwide, by month

Share of searches by month for OpenX, Xandr. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle Ad ManagerAmazon AdsOpenXKevelXandrAdButlerRevive AdserverSizmekBroadstreet
Oct 202549.2%41.3%3%2%2.4%0.72%0.72%0.58%0.16%
Nov 202549.7%41.7%3%1.6%2%0.72%0.72%0.45%0.13%
Dec 202550.2%42.2%2.5%1.6%2%0.46%0.46%0.46%0.1%
Jan 202653.2%36.7%3.9%2.1%2.1%0.63%0.63%0.48%0.14%
Feb 202653.9%37.2%3.2%1.8%2.2%0.64%0.49%0.49%0.14%
Mar 202654.2%37%3.3%2.2%1.8%0.64%0.52%0.4%0.11%
Apr 202658.7%32.9%3.5%1.9%1.6%0.57%0.43%0.31%0.12%
May 202659.1%33%2.9%1.9%1.6%0.57%0.44%0.39%0.12%
Jun 202658.2%32.6%4.3%1.9%1.6%0.56%0.43%0.31%0.12%
Jul 202659.2%33%3.6%1.6%1.3%0.44%0.44%0.32%0.14%
Aug 202659.6%33.2%2.9%1.6%1.3%0.57%0.39%0.26%0.15%
Sep 202660.4%33.7%2.4%1.3%1.1%0.37%0.32%0.26%0.12%

How has the OpenX and Xandr comparison changed over the last 12 months?

3 findings
  • OpenX was ahead of Xandr in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, OpenX’s share of searches among ad server platforms worldwide moved from 3% to 2.4%, and its estimated monthly branded searches held steady at 6.6K.
  • Across the 12 months ending September 2026, Xandr’s share of searches among ad server platforms worldwide moved from 2.4% to 1.1%, and its estimated monthly branded searches moved from 5.4K to 2.9K.

How did search popularity change for ad server platforms worldwide in September 2026?

2 changes

  1. OpenX’s share of searches among ad server platforms worldwide has lost ground for 3 months in a row, from 4.3% to 2.4% in September 2026.

  2. Estimated monthly branded searches for Xandr worldwide fell 46.3% over 12 measured months, from 5.4K to 2.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using OpenX’s and Xandr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

OpenX

1 branded search term

  • openx

Xandr

1 branded search term

  • xandr

How the Brand Demand Index is measured

Other head-to-heads among ad server platforms

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