How popular isOpenX?
In September 2026, people searched for OpenX by name about 6,600 times worldwide, about the same as the previous year. These searches made up 2.4% of all global ad server platform searches, placing OpenX third out of nine platforms. When we asked both ChatGPT and Google AI Overviews about ad server platforms, OpenX appeared in two of the five answers and was the sixth most recommended of the nine.
OpenX is the third most searched of 9 competitors and the sixth most recommended in AI answers.
Google Ad ManagerShare of searches 60.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Amazon AdsShare of searches 33.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
OpenXShare of searches 2.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
KevelShare of searches 1.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
XandrShare of searches 1.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top ad server platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, OpenX was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. OpenX is the sixth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Google Ad Manager1st
- Kevel2nd
AdButler3rd
Revive Adserver4th
Broadstreet4th- OpenX6th
- Amazon Ads–
- Xandr–
Sizmek–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Google Ad Manager5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kevel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AdButler4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Revive Adserver4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OpenX2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Broadstreet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Amazon Ads0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Xandr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sizmek0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ad server platforms
5 answers
Asked ChatGPT
“Which ad server platform should I use?”
Asked ChatGPT
“What are the best ad server platforms?”
Asked ChatGPT
“What's the best ad server platform for publishing ad inventory?”
Searched Google, AI Overview
“ad server platforms”
Searched Google, AI Overview
“publisher ad server”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which ad server platforms compete with OpenX?
Share of searches by month for Google Ad Manager, Amazon Ads, OpenX. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Ad Manager | Amazon Ads | OpenX | Kevel | Xandr | AdButler | Revive Adserver | Sizmek | Broadstreet |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.2% | 41.3% | 3% | 2% | 2.4% | 0.72% | 0.72% | 0.58% | 0.16% |
| Nov 2025 | 49.7% | 41.7% | 3% | 1.6% | 2% | 0.72% | 0.72% | 0.45% | 0.13% |
| Dec 2025 | 50.2% | 42.2% | 2.5% | 1.6% | 2% | 0.46% | 0.46% | 0.46% | 0.1% |
| Jan 2026 | 53.2% | 36.7% | 3.9% | 2.1% | 2.1% | 0.63% | 0.63% | 0.48% | 0.14% |
| Feb 2026 | 53.9% | 37.2% | 3.2% | 1.8% | 2.2% | 0.64% | 0.49% | 0.49% | 0.14% |
| Mar 2026 | 54.2% | 37% | 3.3% | 2.2% | 1.8% | 0.64% | 0.52% | 0.4% | 0.11% |
| Apr 2026 | 58.7% | 32.9% | 3.5% | 1.9% | 1.6% | 0.57% | 0.43% | 0.31% | 0.12% |
| May 2026 | 59.1% | 33% | 2.9% | 1.9% | 1.6% | 0.57% | 0.44% | 0.39% | 0.12% |
| Jun 2026 | 58.2% | 32.6% | 4.3% | 1.9% | 1.6% | 0.56% | 0.43% | 0.31% | 0.12% |
| Jul 2026 | 59.2% | 33% | 3.6% | 1.6% | 1.3% | 0.44% | 0.44% | 0.32% | 0.14% |
| Aug 2026 | 59.6% | 33.2% | 2.9% | 1.6% | 1.3% | 0.57% | 0.39% | 0.26% | 0.15% |
| Sep 2026 | 60.4% | 33.7% | 2.4% | 1.3% | 1.1% | 0.37% | 0.32% | 0.26% | 0.12% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.4% | 165K | +22.2% | +0.8 points | |
| 2, held 2nd | 33.7% | 92.1K | +22.3% | +0.5 points | |
| 3, held 3rd | 2.4% | 6.6K | 0% | -0.5 points | |
| 4, held 4th | 1.3% | 3.6K | 0% | -0.3 points | |
| 5, held 5th | 1.1% | 2.9K | 0% | -0.2 points | |
| 6, held 6th | 0.37% | 1K | -23.1% | -0.2 points | |
| 7, held 7th | 0.32% | 880 | 0% | -0.1 points | |
| 8, held 8th | 0.26% | 720 | +22% | 0 points | |
| 9, held 9th | 0.12% | 340 | 0% | 0 points |
60.4%
Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +0.8 points.
33.7%
Held 2nd. 92.1K estimated branded searches, +22.3% vs prior month. Share +0.5 points.
3.
OpenX2.4%
Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share -0.5 points.
4.
Kevel1.3%
Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share -0.3 points.
5.
Xandr1.1%
Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share -0.2 points.
6.
AdButler0.37%
Held 6th. 1K estimated branded searches, -23.1% vs prior month. Share -0.2 points.
0.32%
Held 7th. 880 estimated branded searches, 0% vs prior month. Share -0.1 points.
8.
Sizmek0.26%
Held 8th. 720 estimated branded searches, +22% vs prior month. Share 0 points.
0.12%
Held 9th. 340 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between OpenX and its closest rivals
Every comparison with OpenX
8 comparisons
How has branded search demand for OpenX changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for OpenX worldwide held steady at 6.6K.
- Across the 12 months ending September 2026, OpenX’s share of searches among ad server platforms worldwide decreased from 3% to 2.4%.
- Across the 12 months ending September 2026, OpenX’s share of searches among ad server platforms worldwide peaked at 4.3% in June 2026 and was lowest at 2.4% in September 2026.
How did search popularity change for ad server platforms worldwide in September 2026?
6 changes
In September 2026, Google Ad Manager gained share of searches among ad server platforms worldwide, from 59.6% to 60.4%.
Amazon Ads’ share of searches among ad server platforms worldwide has gained ground for 3 months in a row, from 32.6% to 33.7% in September 2026.
OpenX’s share of searches among ad server platforms worldwide has lost ground for 3 months in a row, from 4.3% to 2.4% in September 2026.
Estimated monthly branded searches for Xandr worldwide fell 46.3% over 12 measured months, from 5.4K to 2.9K in September 2026.
Estimated monthly branded searches for Revive Adserver worldwide fell 45% over 12 measured months, from 1.6K to 880 in September 2026.
Estimated monthly branded searches for Sizmek worldwide fell 44.6% over 12 measured months, from 1.3K to 720 in September 2026.
How are OpenX’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using OpenX’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- openx
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Is OpenX your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.