Amazon Ads vs OpenX:Which is searched more?
In September 2026, Amazon Ads had more branded searches than OpenX among ad server platforms worldwide. Amazon Ads had about 92,100 branded searches, while OpenX had 6,600. Amazon Ads made up 33.7% of all ad server platform searches we track, and OpenX accounted for 2.4%. These are worldwide searches for English-language branded terms.
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Is Amazon Ads or OpenX more popular in search?
Compare the servers publishers run ads through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Amazon Ads, OpenX. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Ad Manager | Amazon Ads | OpenX | Kevel | Xandr | AdButler | Revive Adserver | Sizmek | Broadstreet |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.2% | 41.3% | 3% | 2% | 2.4% | 0.72% | 0.72% | 0.58% | 0.16% |
| Nov 2025 | 49.7% | 41.7% | 3% | 1.6% | 2% | 0.72% | 0.72% | 0.45% | 0.13% |
| Dec 2025 | 50.2% | 42.2% | 2.5% | 1.6% | 2% | 0.46% | 0.46% | 0.46% | 0.1% |
| Jan 2026 | 53.2% | 36.7% | 3.9% | 2.1% | 2.1% | 0.63% | 0.63% | 0.48% | 0.14% |
| Feb 2026 | 53.9% | 37.2% | 3.2% | 1.8% | 2.2% | 0.64% | 0.49% | 0.49% | 0.14% |
| Mar 2026 | 54.2% | 37% | 3.3% | 2.2% | 1.8% | 0.64% | 0.52% | 0.4% | 0.11% |
| Apr 2026 | 58.7% | 32.9% | 3.5% | 1.9% | 1.6% | 0.57% | 0.43% | 0.31% | 0.12% |
| May 2026 | 59.1% | 33% | 2.9% | 1.9% | 1.6% | 0.57% | 0.44% | 0.39% | 0.12% |
| Jun 2026 | 58.2% | 32.6% | 4.3% | 1.9% | 1.6% | 0.56% | 0.43% | 0.31% | 0.12% |
| Jul 2026 | 59.2% | 33% | 3.6% | 1.6% | 1.3% | 0.44% | 0.44% | 0.32% | 0.14% |
| Aug 2026 | 59.6% | 33.2% | 2.9% | 1.6% | 1.3% | 0.57% | 0.39% | 0.26% | 0.15% |
| Sep 2026 | 60.4% | 33.7% | 2.4% | 1.3% | 1.1% | 0.37% | 0.32% | 0.26% | 0.12% |
How has the Amazon Ads and OpenX comparison changed over the last 12 months?
3 findings
- Amazon Ads was ahead of OpenX in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazon Ads’ share of searches among ad server platforms worldwide moved from 41.3% to 33.7%, and its estimated monthly branded searches moved from 92.4K to 92.1K.
- Across the 12 months ending September 2026, OpenX’s share of searches among ad server platforms worldwide moved from 3% to 2.4%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for ad server platforms worldwide in September 2026?
2 changes
Amazon Ads’ share of searches among ad server platforms worldwide has gained ground for 3 months in a row, from 32.6% to 33.7% in September 2026.
OpenX’s share of searches among ad server platforms worldwide has lost ground for 3 months in a row, from 4.3% to 2.4% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Amazon Ads’ and OpenX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Ads
2 branded search terms
- amazon ads
- amazonads
OpenX
1 branded search term
- openx
Other head-to-heads among ad server platforms
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