Kevel vs Xandr:Which is more popular by branded search?
In August 2026, Kevel had more branded searches than Xandr among ad server platforms worldwide. Kevel was estimated to have 3.6K branded searches compared to Xandr’s 2.9K, and held a 1.7% Share of Search versus Xandr’s 1.3%. These are worldwide searches for English-language branded terms.
Follow Kevel vs Xandr and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Kevel or Xandr?
Compare the servers publishers run ads through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kevel, Xandr. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Ad Manager | Amazon Ads | Kevel | Xandr | Sizmek |
|---|---|---|---|---|---|
| Oct 2025 | 52% | 42.8% | 2.1% | 2.6% | 0.61% |
| Nov 2025 | 52.5% | 43.2% | 1.7% | 2.1% | 0.48% |
| Dec 2025 | 52.5% | 43.2% | 1.7% | 2.1% | 0.48% |
| Jan 2026 | 56.8% | 38.2% | 2.3% | 2.3% | 0.52% |
| Feb 2026 | 57% | 38.3% | 1.9% | 2.3% | 0.52% |
| Mar 2026 | 57.1% | 38.3% | 2.3% | 1.9% | 0.42% |
| Apr 2026 | 62% | 34% | 2% | 1.7% | 0.33% |
| May 2026 | 62% | 34% | 2% | 1.7% | 0.4% |
| Jun 2026 | 62% | 34% | 2% | 1.7% | 0.33% |
| Jul 2026 | 62.4% | 34.2% | 1.7% | 1.3% | 0.33% |
| Aug 2026 | 62.5% | 34.2% | 1.7% | 1.3% | 0.27% |
| Sep 2026 | — | — | — | — | — |
How has the Kevel and Xandr comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Kevel took it in March 2026.
- Across the 11 months ending August 2026, Kevel’s estimated Share of Search among ad server platforms worldwide moved from 2.1% to 1.7%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 11 months ending August 2026, Xandr’s estimated Share of Search among ad server platforms worldwide moved from 2.6% to 1.3%, and its estimated monthly branded searches moved from 5.4K to 2.9K.
How did search popularity change for ad server platforms worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Kevel’s and Xandr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.