AdButler vs Xandr:Which is searched more?
In September 2026, Xandr had more branded searches than AdButler among ad server platforms worldwide. Xandr had about 2,900 branded searches, while AdButler had 1,000. Xandr made up 1.1% of all ad server platform searches we track, and AdButler accounted for 0.37%. These are worldwide searches for English-language branded terms.
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Is AdButler or Xandr more popular in search?
Compare the servers publishers run ads through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Xandr, AdButler. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Ad Manager | Amazon Ads | OpenX | Kevel | Xandr | AdButler | Revive Adserver | Sizmek | Broadstreet |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.2% | 41.3% | 3% | 2% | 2.4% | 0.72% | 0.72% | 0.58% | 0.16% |
| Nov 2025 | 49.7% | 41.7% | 3% | 1.6% | 2% | 0.72% | 0.72% | 0.45% | 0.13% |
| Dec 2025 | 50.2% | 42.2% | 2.5% | 1.6% | 2% | 0.46% | 0.46% | 0.46% | 0.1% |
| Jan 2026 | 53.2% | 36.7% | 3.9% | 2.1% | 2.1% | 0.63% | 0.63% | 0.48% | 0.14% |
| Feb 2026 | 53.9% | 37.2% | 3.2% | 1.8% | 2.2% | 0.64% | 0.49% | 0.49% | 0.14% |
| Mar 2026 | 54.2% | 37% | 3.3% | 2.2% | 1.8% | 0.64% | 0.52% | 0.4% | 0.11% |
| Apr 2026 | 58.7% | 32.9% | 3.5% | 1.9% | 1.6% | 0.57% | 0.43% | 0.31% | 0.12% |
| May 2026 | 59.1% | 33% | 2.9% | 1.9% | 1.6% | 0.57% | 0.44% | 0.39% | 0.12% |
| Jun 2026 | 58.2% | 32.6% | 4.3% | 1.9% | 1.6% | 0.56% | 0.43% | 0.31% | 0.12% |
| Jul 2026 | 59.2% | 33% | 3.6% | 1.6% | 1.3% | 0.44% | 0.44% | 0.32% | 0.14% |
| Aug 2026 | 59.6% | 33.2% | 2.9% | 1.6% | 1.3% | 0.57% | 0.39% | 0.26% | 0.15% |
| Sep 2026 | 60.4% | 33.7% | 2.4% | 1.3% | 1.1% | 0.37% | 0.32% | 0.26% | 0.12% |
How has the AdButler and Xandr comparison changed over the last 12 months?
3 findings
- Xandr was ahead of AdButler in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AdButler’s share of searches among ad server platforms worldwide moved from 0.72% to 0.37%, and its estimated monthly branded searches moved from 1.6K to 1K.
- Across the 12 months ending September 2026, Xandr’s share of searches among ad server platforms worldwide moved from 2.4% to 1.1%, and its estimated monthly branded searches moved from 5.4K to 2.9K.
How did search popularity change for ad server platforms worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using AdButler’s and Xandr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ad server platforms
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