Basis Technologies vs Google Display & Video 360:Which is more popular?

Name: Basis Technologies vs Google Display & Video 360: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Basis Technologies had more branded searches than Google Display & Video 360 among programmatic advertising platforms worldwide. Basis Technologies had about 1,920 branded searches, while Google Display & Video 360 had 260. Basis Technologies made up 1.3% of all programmatic advertising platform searches we track, and Google Display & Video 360 accounted for 0.18%. When we asked ChatGPT and Google AI Overviews about programmatic advertising platforms, Google Display & Video 360 appeared in four of the five answers and Basis Technologies in three. Google Display & Video 360 was mentioned before Basis Technologies in every answer that named either.

Among programmatic advertising platforms worldwide in September 2026

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Top programmatic advertising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Display & Video 360 was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Basis Technologies was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Google Display & Video 360 was listed before Basis Technologies in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
The Trade Desk	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Amazon DSP	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
StackAdapt	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Display & Video 360	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Google Display & Video 360	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Basis Technologies	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Criteo	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Xandr	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
MediaMath	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

The Trade Desk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Amazon DSP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
StackAdapt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Display & Video 3605 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Google Display & Video 3604 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Basis Technologies3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Criteo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Xandr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MediaMath0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about programmatic advertising platforms

5 answers

Asked ChatGPT
“Which programmatic advertising platform should I use?”
Asked ChatGPT
“What are the best programmatic advertising platforms?”
Asked ChatGPT
“What's the best programmatic advertising platform for ad campaigns?”
Searched Google, AI Overview
“programmatic advertising platform”
Searched Google, AI Overview
“best dsp platform”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Basis Technologies or Google Display & Video 360 more popular in search?

This chart shows how often people search Google for Basis Technologies and Google Display & Video 360 by name. Each line represents a brand's share of searches for all nine programmatic advertising platforms we track, month by month, from English-language searches worldwide.

Basis Technologies and Google Display & Video 360 among programmatic advertising platforms worldwide, by month

Month	The Trade Desk	Criteo	Amazon DSP	StackAdapt	Xandr	Basis Technologies	Display & Video 360	MediaMath	Google Display & Video 360
Oct 2025	29.4%	29.1%	23.8%	10.8%	2.6%	2.6%	0.83%	0.77%	0.19%
Nov 2025	30.9%	30.6%	20.5%	11.4%	2.7%	1.8%	0.98%	0.8%	0.24%
Dec 2025	29.6%	29.1%	23.8%	10.8%	3.2%	1.7%	0.98%	0.72%	0.19%
Jan 2026	34.7%	28%	18.8%	12.7%	2.5%	1.4%	0.84%	0.91%	0.18%
Feb 2026	36.9%	29.7%	16.2%	11%	2.6%	1.5%	0.95%	0.96%	0.23%
Mar 2026	39.5%	25.8%	17.3%	11.7%	2.3%	1.3%	1.1%	0.84%	0.25%
Apr 2026	30.9%	29.8%	19.9%	13.6%	2.2%	1.5%	1.1%	0.78%	0.19%
May 2026	33.3%	25.8%	21.1%	14.4%	2.3%	1.2%	1%	0.64%	0.25%
Jun 2026	31.6%	29.9%	20%	13.5%	2.2%	1.2%	0.89%	0.6%	0.19%
Jul 2026	29.8%	34%	18.6%	12.5%	2%	1.3%	1%	0.6%	0.18%
Aug 2026	38.9%	25.5%	17.1%	14.1%	1.8%	1.2%	0.76%	0.55%	0.13%
Sep 2026	34.1%	27.4%	18.3%	15.1%	2%	1.3%	0.99%	0.59%	0.18%

How has the Basis Technologies and Google Display & Video 360 comparison changed over the last 12 months?

3 findings

Basis Technologies was ahead of Google Display & Video 360 in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Basis Technologies’ share of searches among programmatic advertising platforms worldwide moved from 2.6% to 1.3%, and its estimated monthly branded searches moved from 5.4K to 1.9K.
Across the 12 months ending September 2026, Google Display & Video 360’s share of searches among programmatic advertising platforms worldwide moved from 0.19% to 0.18%, and its estimated monthly branded searches moved from 390 to 260.

How did search popularity change for programmatic advertising platforms worldwide in September 2026?

2 changes

Estimated monthly branded searches for Basis Technologies worldwide fell 64.6% over 12 measured months, from 5.4K to 1.9K in September 2026.
Estimated monthly branded searches for Google Display & Video 360 worldwide fell 33.3% over 12 measured months, from 390 to 260 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Basis Technologies’ and Google Display & Video 360’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.