Brandwave

Amazon DSP vs StackAdapt:Which is more popular?

In September 2026, Amazon DSP had more branded searches than StackAdapt among programmatic advertising platforms worldwide. Amazon DSP had about 27,100 branded searches, while StackAdapt had 22,400. Amazon DSP made up 18.3% of all programmatic advertising platform searches we track, and StackAdapt accounted for 15.1%. When we asked ChatGPT and Google AI Overviews about programmatic advertising platforms, both Amazon DSP and StackAdapt appeared in all five answers. Amazon DSP was mentioned before StackAdapt in three out of five answers.

Among programmatic advertising platforms worldwide in September 2026

Who do people search for more?

Amazon DSP, about 21% more searches than StackAdapt

Amazon DSP 27.1K searchesStackAdapt 22.4K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Amazon DSP in 5 of 5StackAdapt in 5 of 5

Who does AI recommend more?

Amazon DSP, named ahead of StackAdapt in 3 of 5 answers

Amazon DSP first in 3StackAdapt first in 2

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Top programmatic advertising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Amazon DSP and StackAdapt showed up in all five answers. Amazon DSP was listed before StackAdapt in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Trade Desk1st
  2. StackAdapt2nd
  3. Google Display & Video 3603rd
  4. Display & Video 3604th
  5. Amazon DSP5th
  6. Basis Technologies6th
  7. Criteo7th
  8. Xandr–
  9. MediaMath–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Trade Desk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon DSP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • StackAdapt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Display & Video 3605 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Display & Video 3604 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Basis Technologies3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Criteo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xandr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MediaMath0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about programmatic advertising platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Amazon DSP or StackAdapt more popular in search?

This chart shows how often people search Google for Amazon DSP and StackAdapt by name. Each line represents a brand's share of searches for all nine programmatic advertising platforms we track, month by month, from English-language searches worldwide.

Amazon DSP and StackAdapt among programmatic advertising platforms worldwide, by month

Share of searches by month for Amazon DSP, StackAdapt. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Trade DeskCriteoAmazon DSPStackAdaptXandrBasis TechnologiesDisplay & Video 360MediaMathGoogle Display & Video 360
Oct 202529.4%29.1%23.8%10.8%2.6%2.6%0.83%0.77%0.19%
Nov 202530.9%30.6%20.5%11.4%2.7%1.8%0.98%0.8%0.24%
Dec 202529.6%29.1%23.8%10.8%3.2%1.7%0.98%0.72%0.19%
Jan 202634.7%28%18.8%12.7%2.5%1.4%0.84%0.91%0.18%
Feb 202636.9%29.7%16.2%11%2.6%1.5%0.95%0.96%0.23%
Mar 202639.5%25.8%17.3%11.7%2.3%1.3%1.1%0.84%0.25%
Apr 202630.9%29.8%19.9%13.6%2.2%1.5%1.1%0.78%0.19%
May 202633.3%25.8%21.1%14.4%2.3%1.2%1%0.64%0.25%
Jun 202631.6%29.9%20%13.5%2.2%1.2%0.89%0.6%0.19%
Jul 202629.8%34%18.6%12.5%2%1.3%1%0.6%0.18%
Aug 202638.9%25.5%17.1%14.1%1.8%1.2%0.76%0.55%0.13%
Sep 202634.1%27.4%18.3%15.1%2%1.3%0.99%0.59%0.18%

How has the Amazon DSP and StackAdapt comparison changed over the last 12 months?

3 findings

How did search popularity change for programmatic advertising platforms worldwide in September 2026?

2 changes

  1. In September 2026, Amazon DSP gained share of searches among programmatic advertising platforms worldwide, from 17.1% to 18.3%.

  2. In September 2026, StackAdapt gained share of searches among programmatic advertising platforms worldwide, from 14.1% to 15.1%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Amazon DSP’s and StackAdapt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazon DSP

1 branded search term

  • amazondsp

StackAdapt

3 branded search terms

  • stackadapt
  • stackadapt dsp
  • stackadapt programmatic advertising

How the Brand Demand Index is measured

Other head-to-heads among programmatic advertising platforms

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