AdRoll vs Amazon DSP:Which is more popular by branded search?
In August 2026, Amazon DSP had more branded searches than AdRoll among display advertising platforms worldwide. Amazon DSP was estimated to have 27.1K branded searches compared to AdRoll’s 5.8K, and held a 16% Share of Search versus AdRoll’s 3.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, AdRoll or Amazon DSP?
Compare the platforms used to buy display ads. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Amazon DSP, AdRoll. The figures are in the table below the chart.
View monthly share of search table
| Month | The Trade Desk | Criteo | Google Ads | Amazon DSP | AdRoll |
|---|---|---|---|---|---|
| Oct 2025 | 29.2% | 29.3% | 12.9% | 23.6% | 4.9% |
| Nov 2025 | 29.6% | 29.8% | 16% | 19.6% | 5% |
| Dec 2025 | 27.7% | 27.6% | 18.1% | 22.1% | 4.6% |
| Jan 2026 | 33% | 27% | 17.8% | 17.8% | 4.5% |
| Feb 2026 | 34.1% | 27.9% | 18.3% | 15% | 4.7% |
| Mar 2026 | 37.7% | 25.1% | 16.5% | 16.5% | 4.3% |
| Apr 2026 | 28.3% | 27.6% | 22.2% | 18.1% | 3.8% |
| May 2026 | 31.8% | 24.8% | 19.9% | 19.9% | 3.5% |
| Jun 2026 | 30.1% | 28.8% | 18.9% | 18.9% | 3.3% |
| Jul 2026 | 27.3% | 31.5% | 20.7% | 16.9% | 3.6% |
| Aug 2026 | 36.6% | 24.5% | 19.5% | 16% | 3.4% |
| Sep 2026 | — | — | — | — | — |
How has the AdRoll and Amazon DSP comparison changed over the last 12 months?
3 findings
- Amazon DSP was ahead of AdRoll in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AdRoll’s estimated Share of Search among display advertising platforms worldwide moved from 4.9% to 3.4%, and its estimated monthly branded searches moved from 10.3K to 5.8K.
- Across the 11 months ending August 2026, Amazon DSP’s estimated Share of Search among display advertising platforms worldwide moved from 23.6% to 16%, and its estimated monthly branded searches moved from 49.5K to 27.1K.
How did search popularity change for display advertising platforms worldwide in August 2026?
2 changes
In August 2026, Amazon DSP lost estimated Share of Search among display advertising platforms worldwide, from 16.9% to 16%.
Estimated monthly branded searches for AdRoll worldwide fell 43.6% over 11 measured months, from 10.3K to 5.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AdRoll’s and Amazon DSP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AdRoll
5 branded search terms
- adroll
- adroll dsp
- adroll retargeting
- adroll reviews
- adroll.com
Amazon DSP
1 branded search term
- amazon dsp
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.