Brandwave

How popular isAmazon DSP?

In September 2026, people searched for Amazon DSP by name about 27,100 times worldwide, a 45.3% decrease from the previous year. These searches made up 23.7% of all global digital ad buying platform searches, placing Amazon DSP second out of seven platforms. When we asked both ChatGPT and Google AI Overviews about digital ad buying platforms, Amazon DSP appeared in three of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Amazon DSP is the second most searched of 7 competitors and the third most recommended in AI answers.

  1. The Trade DeskShare of searches 44.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Amazon DSPShare of searches 23.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. StackAdaptShare of searches 19.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. QuantcastShare of searches 4.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. AdRollShare of searches 4.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

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Top digital ad buying platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon DSP was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Amazon DSP is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Display & Video 3601st
  2. The Trade Desk2nd
  3. Amazon DSP3rd
  4. StackAdapt4th
  5. Basis Technologies5th
  6. Quantcast–
  7. AdRoll–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Trade Desk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Display & Video 3604 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon DSP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • StackAdapt3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Basis Technologies3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Quantcast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AdRoll0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about digital ad buying platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which digital ad buying platforms compete with Amazon DSP?

Amazon DSP against digital ad buying platforms worldwide, by month

Share of searches by month for The Trade Desk, Amazon DSP, StackAdapt, Quantcast, AdRoll. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Trade DeskAmazon DSPStackAdaptQuantcastAdRollBasis TechnologiesDisplay & Video 360
Oct 202538.6%31.3%14.2%5.2%6.3%3.4%1.1%
Nov 202541.4%27.4%15.2%5.5%6.7%2.4%1.3%
Dec 202539.2%31.5%14.3%5.2%6.3%2.3%1.3%
Jan 202645.2%24.4%16.6%4.9%6%1.8%1.1%
Feb 202648.9%21.5%14.6%5.3%6.5%1.9%1.3%
Mar 202650.3%22%14.9%4.4%5.4%1.6%1.3%
Apr 202641.2%26.6%18.1%5.3%5.3%2%1.5%
May 202642.4%26.8%18.3%5.4%4.4%1.6%1.3%
Jun 202642.5%26.8%18.2%5.4%4.4%1.6%1.2%
Jul 202642.1%26.3%17.7%5.3%5.3%1.9%1.4%
Aug 202649.3%21.6%17.9%4.3%4.3%1.5%0.96%
Sep 202644.2%23.7%19.6%4.8%4.7%1.7%1.3%

  1. 1.The Trade Desk

    44.2%

    Held 1st. 50.5K estimated branded searches, -18.3% vs prior month. Share -5.1 points.

  2. 2.Amazon DSP

    23.7%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +2.1 points.

  3. 3.StackAdapt

    19.6%

    Held 3rd. 22.4K estimated branded searches, -0.22% vs prior month. Share +1.7 points.

  4. 4.Quantcast

    4.8%

    Held 4th. 5.5K estimated branded searches, +0.37% vs prior month. Share +0.4 points.

  5. 5.AdRoll

    4.7%

    Held 5th. 5.4K estimated branded searches, +0.18% vs prior month. Share +0.4 points.

  6. 6.Basis Technologies

    1.7%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Display & Video 360

    1.3%

    Held 7th. 1.5K estimated branded searches, +22.5% vs prior month. Share +0.3 points.

Compare popularity between Amazon DSP and its closest rivals

Every comparison with Amazon DSP

20 comparisons

How has branded search demand for Amazon DSP changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Amazon DSP worldwide fell from 49.5K to 27.1K.
  • Across the 12 months ending September 2026, Amazon DSP’s share of searches among digital ad buying platforms worldwide decreased from 31.3% to 23.7%.
  • Across the 12 months ending September 2026, Amazon DSP’s share of searches among digital ad buying platforms worldwide peaked at 31.5% in December 2025 and was lowest at 21.5% in February 2026.

How did search popularity change for digital ad buying platforms worldwide in September 2026?

6 changes

  1. In September 2026, Amazon DSP gained share of searches among digital ad buying platforms worldwide, from 21.6% to 23.7%.

  2. In September 2026, StackAdapt gained share of searches among digital ad buying platforms worldwide, from 17.9% to 19.6%.

  3. In September 2026, The Trade Desk lost share of searches among digital ad buying platforms worldwide, from 49.3% to 44.2%.

  4. Estimated monthly branded searches for Basis Technologies worldwide fell 64.6% over 12 measured months, from 5.4K to 1.9K in September 2026.

  5. Estimated monthly branded searches for AdRoll worldwide fell 45.4% over 12 measured months, from 9.9K to 5.4K in September 2026.

  6. Estimated monthly branded searches for Quantcast worldwide fell 33.3% over 12 measured months, from 8.2K to 5.5K in September 2026.

How are Amazon DSP’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Amazon DSP’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • amazondsp

How the Brand Demand Index is measured

Do you work for Amazon DSP? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Amazon DSP compete?

Amazon DSP is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Display advertising platforms4th of 70.52%Show ranking
Connected TV advertising platforms5th of 101.5%Show ranking
Programmatic advertising platforms3rd of 918.3%Show ranking
Connected TV advertising platforms2nd of 819%Show ranking
Digital ad buying platforms2nd of 723.7%Shown above
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