Amazon DSP vs Criteo:Which is more popular by branded search?
In August 2026, Criteo had more branded searches than Amazon DSP among display advertising platforms worldwide. Criteo was estimated to have 41.4K branded searches compared to Amazon DSP’s 27.1K, and held a 24.5% Share of Search versus Amazon DSP’s 16%. These are worldwide searches for English-language branded terms.
Follow Amazon DSP vs Criteo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Amazon DSP or Criteo?
Compare the platforms used to buy display ads. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Criteo, Amazon DSP. The figures are in the table below the chart.
View monthly share of search table
| Month | The Trade Desk | Criteo | Google Ads | Amazon DSP | AdRoll |
|---|---|---|---|---|---|
| Oct 2025 | 29.2% | 29.3% | 12.9% | 23.6% | 4.9% |
| Nov 2025 | 29.6% | 29.8% | 16% | 19.6% | 5% |
| Dec 2025 | 27.7% | 27.6% | 18.1% | 22.1% | 4.6% |
| Jan 2026 | 33% | 27% | 17.8% | 17.8% | 4.5% |
| Feb 2026 | 34.1% | 27.9% | 18.3% | 15% | 4.7% |
| Mar 2026 | 37.7% | 25.1% | 16.5% | 16.5% | 4.3% |
| Apr 2026 | 28.3% | 27.6% | 22.2% | 18.1% | 3.8% |
| May 2026 | 31.8% | 24.8% | 19.9% | 19.9% | 3.5% |
| Jun 2026 | 30.1% | 28.8% | 18.9% | 18.9% | 3.3% |
| Jul 2026 | 27.3% | 31.5% | 20.7% | 16.9% | 3.6% |
| Aug 2026 | 36.6% | 24.5% | 19.5% | 16% | 3.4% |
| Sep 2026 | — | — | — | — | — |
How has the Amazon DSP and Criteo comparison changed over the last 12 months?
3 findings
- Criteo was ahead of Amazon DSP in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazon DSP’s estimated Share of Search among display advertising platforms worldwide moved from 23.6% to 16%, and its estimated monthly branded searches moved from 49.5K to 27.1K.
- Across the 11 months ending August 2026, Criteo’s estimated Share of Search among display advertising platforms worldwide moved from 29.3% to 24.5%, and its estimated monthly branded searches moved from 61.5K to 41.4K.
How did search popularity change for display advertising platforms worldwide in August 2026?
3 changes
In August 2026, The Trade Desk overtook Criteo to take the highest estimated Share of Search among display advertising platforms worldwide, at 36.6%.
In August 2026, Criteo lost estimated Share of Search among display advertising platforms worldwide, from 31.5% to 24.5%.
In August 2026, Amazon DSP lost estimated Share of Search among display advertising platforms worldwide, from 16.9% to 16%.
How each brand is measured
Brandwave collects information about searches that people make online using Amazon DSP’s and Criteo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon DSP
1 branded search term
- amazon dsp
Criteo
3 branded search terms
- criteo
- criteo retail media
- criteo.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.