Brandwave

Basis Technologies vs Display & Video 360:Which is more popular?

In September 2026, Basis Technologies had more branded searches than Display & Video 360 among programmatic advertising platforms worldwide. Basis Technologies had about 1,920 branded searches, while Display & Video 360 had 1,470. Basis Technologies made up 1.3% of all programmatic advertising platform searches we track, and Display & Video 360 accounted for 0.99%. When we asked ChatGPT and Google AI Overviews about programmatic advertising platforms, Display & Video 360 appeared in all five answers and Basis Technologies in three. Display & Video 360 was mentioned before Basis Technologies in every answer.

Among programmatic advertising platforms worldwide in September 2026

Who do people search for more?

Basis Technologies, about 31% more searches than Display & Video 360

Basis Technologies 1.9K searchesDisplay & Video 360 1.5K searches

Who does AI mention more?

Display & Video 360, mentioned in every answer we collected

Display & Video 360 in 5 of 5Basis Technologies in 3 of 5

Who does AI recommend more?

Display & Video 360, named ahead of Basis Technologies in every answer

Display & Video 360 first in 5Basis Technologies never first

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Top programmatic advertising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Display & Video 360 appeared in all five answers. Basis Technologies was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Display & Video 360 was listed before Basis Technologies in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Trade Desk1st
  2. StackAdapt2nd
  3. Google Display & Video 3603rd
  4. Display & Video 3604th
  5. Amazon DSP5th
  6. Basis Technologies6th
  7. Criteo7th
  8. Xandr–
  9. MediaMath–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Trade Desk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon DSP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • StackAdapt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Display & Video 3605 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Display & Video 3604 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Basis Technologies3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Criteo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xandr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MediaMath0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about programmatic advertising platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Basis Technologies or Display & Video 360 more popular in search?

This chart shows how often people search Google for Basis Technologies and Display & Video 360 by name. Each line represents a brand's share of searches for all nine programmatic advertising platforms we track, month by month, from English-language searches worldwide.

Basis Technologies and Display & Video 360 among programmatic advertising platforms worldwide, by month

Share of searches by month for Basis Technologies, Display & Video 360. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Trade DeskCriteoAmazon DSPStackAdaptXandrBasis TechnologiesDisplay & Video 360MediaMathGoogle Display & Video 360
Oct 202529.4%29.1%23.8%10.8%2.6%2.6%0.83%0.77%0.19%
Nov 202530.9%30.6%20.5%11.4%2.7%1.8%0.98%0.8%0.24%
Dec 202529.6%29.1%23.8%10.8%3.2%1.7%0.98%0.72%0.19%
Jan 202634.7%28%18.8%12.7%2.5%1.4%0.84%0.91%0.18%
Feb 202636.9%29.7%16.2%11%2.6%1.5%0.95%0.96%0.23%
Mar 202639.5%25.8%17.3%11.7%2.3%1.3%1.1%0.84%0.25%
Apr 202630.9%29.8%19.9%13.6%2.2%1.5%1.1%0.78%0.19%
May 202633.3%25.8%21.1%14.4%2.3%1.2%1%0.64%0.25%
Jun 202631.6%29.9%20%13.5%2.2%1.2%0.89%0.6%0.19%
Jul 202629.8%34%18.6%12.5%2%1.3%1%0.6%0.18%
Aug 202638.9%25.5%17.1%14.1%1.8%1.2%0.76%0.55%0.13%
Sep 202634.1%27.4%18.3%15.1%2%1.3%0.99%0.59%0.18%

How has the Basis Technologies and Display & Video 360 comparison changed over the last 12 months?

3 findings

How did search popularity change for programmatic advertising platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Basis Technologies worldwide fell 64.6% over 12 measured months, from 5.4K to 1.9K in September 2026.

  2. Estimated monthly branded searches for Display & Video 360 worldwide fell 14.5% over 12 measured months, from 1.7K to 1.5K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Basis Technologies’ and Display & Video 360’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Basis Technologies

2 branded search terms

  • basis technologies
  • basistechnologies

Display & Video 360

2 branded search terms

  • display & video 360
  • display video 360

How the Brand Demand Index is measured

Other head-to-heads among programmatic advertising platforms

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