Brandwave

Display & Video 360 vs Google Ads:Which is more popular?

In September 2026, Google Ads had more branded searches than Display & Video 360 among display advertising platforms worldwide. Google Ads had about 5 million branded searches, while Display & Video 360 had 1,470. Google Ads made up 97.2% of all display advertising platform searches we track, and Display & Video 360 accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about display advertising platforms, both Display & Video 360 and Google Ads appeared in all five answers. Display & Video 360 was mentioned before Google Ads in three out of five answers.

Among display advertising platforms worldwide in September 2026

Who do people search for more?

Google Ads, about 3429 searches for every 1 for Display & Video 360

Google Ads 5M searchesDisplay & Video 360 1.5K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Display & Video 360 in 5 of 5Google Ads in 5 of 5

Who does AI recommend more?

Display & Video 360, named ahead of Google Ads in 3 of 5 answers

Display & Video 360 first in 3Google Ads first in 2

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Top display advertising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Display & Video 360 and Google Ads showed up in all five answers. Display & Video 360 was listed before Google Ads in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Display & Video 3601st
  2. Google Ads2nd
  3. StackAdapt3rd
  4. Amazon DSP4th
  5. The Trade Desk5th
  6. AdRoll6th
  7. Criteo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Ads5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Display & Video 3605 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AdRoll4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon DSP3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • StackAdapt3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Trade Desk2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Criteo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about display advertising platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Display & Video 360 or Google Ads more popular in search?

This chart shows how often people search Google for Display & Video 360 and Google Ads by name. Each line represents a brand's share of searches for all seven display advertising platforms we track, month by month, from English-language searches worldwide.

Display & Video 360 and Google Ads among display advertising platforms worldwide, by month

Share of searches by month for Google Ads, Display & Video 360. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AdsThe Trade DeskCriteoAmazon DSPStackAdaptAdRollDisplay & Video 360
Oct 202595.3%1.4%1.4%1.1%0.52%0.23%0.04%
Nov 202596.2%1.2%1.2%0.77%0.43%0.19%0.04%
Dec 202596.8%0.97%0.95%0.78%0.35%0.16%0.03%
Jan 202695.9%1.4%1.2%0.77%0.52%0.19%0.03%
Feb 202696.1%1.4%1.2%0.63%0.43%0.19%0.04%
Mar 202695.6%1.8%1.1%0.77%0.52%0.19%0.05%
Apr 202696.2%1.2%1.2%0.77%0.53%0.15%0.04%
May 202696.4%1.2%0.95%0.77%0.53%0.13%0.04%
Jun 202696.2%1.2%1.2%0.77%0.52%0.13%0.03%
Jul 202696.6%1%1.2%0.63%0.43%0.13%0.03%
Aug 202696.3%1.4%0.95%0.63%0.52%0.13%0.03%
Sep 202697.2%0.97%0.78%0.52%0.43%0.1%0.03%

How has the Display & Video 360 and Google Ads comparison changed over the last 12 months?

3 findings

How did search popularity change for display advertising platforms worldwide in September 2026?

2 changes

  1. In September 2026, Google Ads gained share of searches among display advertising platforms worldwide, from 96.3% to 97.2%.

  2. Estimated monthly branded searches for Display & Video 360 worldwide fell 14.5% over 12 measured months, from 1.7K to 1.5K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Display & Video 360’s and Google Ads’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Display & Video 360

2 branded search terms

  • display & video 360
  • display video 360

Google Ads

2 branded search terms

  • google ads
  • googleads

How the Brand Demand Index is measured

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