Brandwave

How popular isStackAdapt?

In September 2026, people searched for StackAdapt by name about 22,400 times worldwide, about the same as the previous year. These searches made up 14.9% of all global native advertising platform searches, placing StackAdapt third out of seven platforms. When we asked both ChatGPT and Google AI Overviews about native advertising platforms, StackAdapt appeared in four of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

StackAdapt is the third most searched of 7 competitors and the fifth most recommended in AI answers.

  1. NativoShare of searches 40.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 6th
  2. TaboolaShare of searches 32.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. StackAdaptShare of searches 14.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  4. MGIDShare of searches 5.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. OutbrainShare of searches 5.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top native advertising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, StackAdapt was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. StackAdapt is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Taboola1st
  2. Outbrain2nd
  3. MGID3rd
  4. Revcontent4th
  5. StackAdapt5th
  6. Nativo6th
  7. Adblade–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Taboola5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Outbrain5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nativo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • StackAdapt4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MGID4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Revcontent4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adblade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about native advertising platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which native advertising platforms compete with StackAdapt?

StackAdapt against native advertising platforms worldwide, by month

Share of searches by month for Nativo, Taboola, StackAdapt, MGID, Outbrain. The figures are in the table below the chart.

View monthly share of searches table
MonthNativoTaboolaStackAdaptMGIDOutbrainRevcontentAdblade
Oct 202535%35%13%7%8.6%1.4%0.12%
Nov 202535.8%35.8%10.9%7.2%8.8%1.4%0.1%
Dec 202537.5%30.7%9.3%13.8%7.5%1.2%0.13%
Jan 202636.8%24.6%11.2%20.1%6%1.2%0.13%
Feb 202640.4%27%10%14.8%6.6%1%0.09%
Mar 202634.7%28.4%12.9%15.6%6.9%1.4%0.12%
Apr 202638.6%31.6%14.4%6.3%7.7%1.2%0.11%
May 202638.6%31.6%14.4%7.7%6.3%1.2%0.09%
Jun 202639.3%32.2%14.6%6.4%6.4%1%0.09%
Jul 202639.8%32.6%12%8%6.5%1.1%0.07%
Aug 202639.7%32.5%14.7%6.5%5.3%1.2%0.07%
Sep 202640.3%32.9%14.9%5.4%5.4%1.1%0.07%

  1. 1.Nativo

    40.3%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Taboola

    32.9%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.StackAdapt

    14.9%

    Held 3rd. 22.4K estimated branded searches, -0.18% vs prior month. Share +0.2 points.

  4. 4.MGID

    5.4%

    Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  5. 5.Outbrain

    5.4%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Revcontent

    1.1%

    Held 6th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.2 points.

  7. 7.Adblade

    0.07%

    Held 7th. 110 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between StackAdapt and its closest rivals

Every comparison with StackAdapt

33 comparisons

How has branded search demand for StackAdapt changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for StackAdapt worldwide held steady at 22.4K.
  • Across the 12 months ending September 2026, StackAdapt’s share of searches among native advertising platforms worldwide increased from 13% to 14.9%.
  • Across the 12 months ending September 2026, StackAdapt’s share of searches among native advertising platforms worldwide peaked at 14.9% in September 2026 and was lowest at 9.3% in December 2025.

How did search popularity change for native advertising platforms worldwide in September 2026?

6 changes

  1. In September 2026, Nativo gained share of searches among native advertising platforms worldwide, from 39.7% to 40.3%.

  2. In September 2026, MGID lost share of searches among native advertising platforms worldwide, from 6.5% to 5.4%.

  3. Estimated monthly branded searches for Adblade worldwide fell 47.6% over 12 measured months, from 210 to 110 in September 2026.

  4. Estimated monthly branded searches for Outbrain worldwide fell 45.3% over 12 measured months, from 14.8K to 8.1K in September 2026.

  5. Estimated monthly branded searches for Revcontent worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

  6. Estimated monthly branded searches for Taboola worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are StackAdapt’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using StackAdapt’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • stackadapt
  • stackadapt dsp
  • stackadapt programmatic advertising

Do you work for StackAdapt? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does StackAdapt compete?

StackAdapt is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Display advertising platforms5th of 70.43%Show ranking
Connected TV advertising platforms6th of 101.2%Show ranking
Native advertising platforms3rd of 714.9%Shown above
Programmatic advertising platforms4th of 915.1%Show ranking
Connected TV advertising platforms3rd of 815.7%Show ranking
Digital ad buying platforms3rd of 719.6%Show ranking
Digital out of home platforms2nd of 1024.6%Show ranking
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